What is brand equity and how do you develop it? Once you have brand equity protect it and do every thing you have to keep your equity positive.
Recently our Director sat down for an interview to discuss our business and how to develop a great business name; it’s great reading plus full of great info!
Ever wonder the difference between trade dress and a trademark? Check out this interesting description by a lawyer who will explain it all.
We know a lot about brand creation, brand positioning and branding in general…. a lot and now we want to share some of that knowledge with you. Check it out.