What is Brand Identity?
At its very core your “brand identity” is how you want your customers to think of your business or product. Your brand identity is a promise, it’s everything you want your company to be. It’s a promise made from your firm to your customers that certain things will occur. Brand identity is a way that a company communicates characteristics of the products, services and attributes of the very company itself.
A great brand name will help create a link between the brand “personality” and the firm. Effective brand identity is at the core of how consumers – and potential consumers – respond to a company.
Most importantly your brand identity is the reason why customers chose one firm over its competition and is a central element of differentiation. We have even more about this subject, we’ve put together a blog about corporate identity if you would like to read more about this subject!
Here are some examples of brands with clear brand identities developed by Brandings®:Visual Brand Identity“Visual brand identity” includes all the elements that can be seen by consumers — the typefont, tagline, icon, alphabet, color palette, and station architecture. The goal is to create a robust and comprehensive consumer brand experience.
At Brandings® we achieve effective visual brand identity for our clients by integrating key visual elements. It is our objective to create a brand identity that distinctly defines the purpose of your firm and stands apart from your competition. Our graphic artists work with our strategy team to create a harmonious union of fonts, colors, and graphic elements. The result is the brand logo — the central element of brand identity –
Think about it this way – others have a perception of us by the way we look, the way we dress, how we act. Similarly, a firm’s brand identity is how others perceive your firm. In short, brand identity is the public face of the company.
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