Brand Identity and Design

what is brand identity

What is Brand Identity?

At its very core your “brand identity” is how you want your customers to think of your business or product. Your brand identity is a promise, it’s everything you want your company to be. It’s a promise made from your firm to your customers that certain things will occur. Brand identity is a way that a company communicates characteristics of the products, services and attributes of the very company itself.

A great brand name will help create a link between the brand “personality” and the firm. Effective brand identity is at the core of how consumers – and potential consumers – respond to a company.

Most importantly your brand identity is the reason why customers chose one firm over its competition and is a central element of differentiation. We have even more about this subject, we’ve put together a blog about corporate identity if you would like to read more about this subject!

Here are some examples of brands with clear brand identities developed by Brandings®:

examples of brand identity through logos Visual Brand Identity“Visual brand identity” includes all the elements that can be seen by consumers — the typefont, tagline, icon, alphabet, color palette, and station architecture. The goal is to create a robust and comprehensive consumer brand experience.

At Brandings® we achieve effective visual brand identity for our clients by integrating key visual elements. It is our objective to create a brand identity that distinctly defines the purpose of your firm and stands apart from your competition. Our graphic artists work with our strategy team to create a harmonious union of fonts, colors, and graphic elements. The result is the brand logo — the central element of brand identity –

Think about it this way – others have a perception of us by the way we look, the way we dress, how we act. Similarly, a firm’s brand identity is how others perceive your firm. In short, brand identity is the public face of the company.

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Begin your search for a company name by picking a category that best fits your business in the column to the right. Just select a category or subcategory and browse! You can also find names that contain a keyword or partial word by entering it in the search bar above.

more examples of identity through logos

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