Brand Identity and Design

What is Brand Identity?

To begin, let’s be clear as to what exactly what were talking about when we say the words, “Brand Identity.”

At its very core your “brand identity” is how you want your customers to think of your business or product. Your brand identity is a promise, it’s everything you want your company to be. It’s a promise made from your firm to your customers that certain things will occur. Brand identity is a way that a company communicates characteristics of the products, services and attributes of the very company itself.

Furthermore, the best brand names will help create a link between the brand “personality” and the firm. Effective brand identity is at the core of how consumers – and potential consumers – respond to a company.

Most importantly your brand identity is the reason why customers chose one firm over its competition and is a central element of differentiation. We have even more research about this subject. The Brand Development Team has put together a blog about corporate identity if you would like to read more about this subject!

Examples of the Successful Combination of Brand Identity and Design:

more examples of identity through logos

Visual Brand Identity “Visual brand identity” includes all the elements that can be seen by consumers. This includes typefont, tagline, icon, alphabet, color palette, and station architecture. The goal is to create a robust and comprehensive consumer brand experience.

At Brandings® we achieve effective visual brand identity for our clients by integrating key visual elements. It is our objective to create a brand identity that distinctly defines the purpose of your firm and stands apart from your competition. Our graphic artists work with our strategy team to create a harmonious union of fonts, colors, and graphic elements. The result is the brand logo, the central element of brand identity.

Think about it this way – others have a perception of us by the way we look. People judge by the way we dress and especially by how we act. Similarly, a firm’s brand identity is how others perceive your firm. In short, brand identity is the public face of the company.

Get Started Now

Lastly we want you to begin your search for a company name, right here at Brandings. To start the process, simply pick the category which best fits your business, startup or industry within which you’ll be operating. Our inventory has been broken down by industry, in the column to the right. Next, select another category or subcategory to hone down on the brand names that best match your identity.

Lastly, you can also conduct a search for a name which contains a particular word or part of word. This can be done by entering it in the search bar above.

examples of brand identity logos

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