Personality, we all have one and so do startups, products, and businesses.  One key for an entrepreneur to reach startup success, is to match their startup’s personality to name with a matching personality.

For example, is your business fresh and exciting?  Your business in turn, will need a fresh and exciting name.  However, if your startup is smart an intelligent, then a smart and intelligent will benefit your startup.  Now, if the product you’re launching is cool and modern, follow up with a cool and modern name.

Don’t let a discrepancy between your business name and the personality of that business confuse your potential customers.  If there is a contrast between your name and business personality, you’ll just drive off potential customers!