Choosing the Right Typefont for Your Brand
The experts at Brandings has developed a Branding Typefont Guide specifically to help entrepreneurs with one of the most overlooked aspects of self-branding. While it’s incredibly important, most startup entrepreneurs overlook choosing the right typeface, more specifically the typestyle for their logo and website. The typestyle or font, lettering and logotype must be consistent with your overall strategy of the firm. Moreover these elements must be in harmony with all of other elements of the logo and on the pages of your website.
A good typeface should be clear and easy to read and should not be so detailed that it cannot be viewed clearly when enlarged or reduced.
Many people don’t even consider their typeface when they’re developing their brand but, if there is no consistency between what their brand is saying and typeface in which they are saying it, you may confuse your audience.
Some things to consider with your typeface is weight, boldness, italics, height and kern (the space between letters). Other factors include the use of capital letters, lower case letters or a combination of upper and lower case letters.
Think about whether you want a typeface with serifs or without serifs – called san serif (serifs are the small strokes on the end of a letter). Serif fonts tend to be a bit more readable while san serif fonts tend to be a bit cleaner.
For ease of use typefonts are grouped into one of five categories: SansSerif, Serif, Italic, Bold and Formal/Casual/Specialty. Find the typefont that best suits your objectives and provide the typefont name to our design team.
Sans Serif Typestyles
Bold Brand Typestyles
Formal, Casual & Specialty Typestyles
We get it, there is a lot to consider when launching your startup. However, with our branding typefont guide any entrepreneur will avoid the mistake of using a flowery script when their brand is serious. Conversely, using a serious brand name when you have a fun, creative a bold business.