There’s no better way to set your new startup or company apart, and to get attention during your launch, than with a unique and/or differentiated business, product, or service name.

Unique and differentiated names standout.  By definition they’re different than others around them.

For example, which names do you think people notice first, one that looks very similar to its competition, or one that’s differentiated and set apart?

At the end of the day, the name you use for your company or startup, needs to express your spirit and mission.  If you plan on doing business differently from your competition and you’re promising something new, a unique and differentiated name may just be what your new venture needs.