Brand Color Guide

Choose the Right Colors for Your Logo

To begin with, the Brandings® brand color guide you’ll make sure your logo is utilizing the colors that represent your business’ brand accurately.  More importantly, in a way that doesn’t negatively impact your brand’s perception. There are many, many evocations that our design team considers in color selection.  And here is a quick rundown on the basics that should help you select the right colors for your business.

Keep in mind that this is just a general overview. There are many exceptions, nuances and subtleties that alter the application. Our discussion pertains primarily to western cultures. Contact our design team to learn the meaning of color for a particular country.

what colors should I choose for my companies logo


  • Evocation: energy, strength, love, sex, stimulating, intensity, courage
  • Industry Application: bold firms, women’s products, intimacy products


  • Evocation: growth, money, nature, healing
  • Industry Application:financial services, environmental companies, healthcare firms

Dark Blue

  • Evocation: stability, power, strength, masculine
  • Industry Application: banking, financial services, technology firms

Light Blue

  • Evocation: softness, spiritual, tranquility, clean
  • Industry Application: spas, religious groups, baby products


  • Evocation: heat, vibrancy, stimulating, different
  • Industry Application: unique companies, standout firms, children’s products


  • Evocation: luxury, elegance, stability, death
  • Industry Application: technology, manufacturing, industry, men’s products, good contrasting color


  • Evocation: tranquility, purity, cleanliness
  • Industry Application: healthcare firms, purity products, good contrasting color


  • Evocation: earth, solid, masculine
  • Industry Application: men’s products, clothing, industry


  • Evocation: feminine, soft, different
  • Industry Application: women’s products, edgy companies


  • Evocation: energy, light, joy, divinity
  • Industry Application: baby products, women’s products, good contrasting color


  • Evocation: creativity, royalty, magic
  • Industry Application: edgy businesses, women’s products, whimsical firms


  • Evocation: wealth, power, quality
  • Industry Application: luxury goods, status items, prestige groups


  • Evocation: steel, future, stability
  • Industry Application: technology, industrial firms, good contrasting color

Color Models

For ease of use typefonts are grouped into one of five categories: SansSerif, Serif, Italic, Bold and Formal/Casual/Specialty. Find the typefont that best suits your objectives and provide the typefont name to our design team.

  • The RGB color model defines color using Red (R), Green (G) and Blue (B). The RGB color system is used primarily for web and on-line applications.
  • The CMYK model defines color using Cyan (C), Magenta (M), Yellow (Y) and Black (K). The CMYK model is used primarily for printed matter.
  • The HSB model defines three basis color properties — Hue (H), Saturation (S), and Brightness (B).

Brandings Brand Color Chart

Our experts have created an easy-to-use color guide to help you select the right color for your logo typefont. If you are looking for a color not on the chart — scan the color and send it to our design team as a .pdf attachment. You can also send us the specific RGB, CMYK, HSB, Grayscale, Pantone or Web Safe RGB color specifications.

learn more about what the colors in your logo say about your business

Have  Questions?

We’re here to help!  Call us 24/7 at 1-800-852-8900 or e-mail us at  Our naming team is ready to help.

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