Weigh in on the debate that is tearing the Brandings office apart! Are the “Brandable” or invented names, in which we so often speak really words?
“Simply because you don’t find these “Brandable” business names and domains in the dictionary, does not necessarily mean they’re not real words.”
That was it. With this simple, yet provocative statement the office, here at Brandings was all-a-buzz.
First, this goes out to all our coworkers, calm down, you’re scaring all the children. While this statement poses a great question, no one is going to die over it.
Second, in our opinion, statement is correct. Simply because you won’t find the names our team calls “Bradable” in the dictionary, doesn’t mean they’re not real words. There, we stated our opinion and as a lead here, it’s now officially doctrine.
While we may have quashed the argument, we need to explain our thinking.
Every year, Webster’s Dictionary adds new words into their listing. Does that mean, that before the Webster’s team agreed to enter that word, these “words” aren’t really words?
Heck, that’s a lot of power handed to the dictionary people. Furthermore, while it may be a profound question it gets us right to the crux of our debate. Are words, well, words even though they’re not in the dictionary?
Brandable Business Names and Domains, What Are They?
As stated above, and now official Brandings policy, yes, they’re real words. While it may take time for people at Webster’s to recognize them as such, they’re still words.
Now, with the debate quelled and rebellion crushed, let’s move on to how this effects the naming a business.
Getting back to the question, and the part of which we can all agree with, that is, “brandable names are invented, brainstormed or created.”
Simply stated, just because the brandable business or domain names that you see on our site are invented, doesn’t mean it’s a piece of cake to create them. What many don’t know is, it takes quite a bit of work that goes into the creation of one them.
Interestingly, some of these names even have a Greek or Latin origin. For example, the two names Avoxx or Ryvox fall into the category. The “vox” found in both these business and domain names can be translated into Latin, for “voice.”
With these two examples in mind, these two business names with matching domains would make great pharmaceuticals. Furthermore, these names would work for any business which deals with sound, music, or the voice.
These two examples should show how you can’t just throw a few letters together and presto, you have a good company name.
First, you obviously you need to have vowels. However, there are a surprising number of apps for phones and rock bands that skip vowels all together. We’re not sure if they think vowels are so ten years ago or they’re just trying to be cool.
Maybe these tech companies think they don’t need vowels or they just couldn’t acquire the exact match dot-com domain name for a good price. Either way, we tend to believe it’s the latter and we’ve got a blog for that.
Over the years, the Brandings Team has found that there needs to be a nice flow, cadence, or sound to the word.
A brandable name, one that will be used for a business, can’t be jumpy or choppy. There needs to be a good cadence to the word. These brandable names that are going to be actual company names, need to easily communicated between people, or potential customers.
Creative Names for Creative Businesses
Finally, getting to the controversial part of our blog or part of the quote we overheard. This is the part that’s tearing this company apart. (Honestly, you’d think this drama was the beginning of the Hundred Years’ War ((stay away from the window!)).
Are brandable names or brandable words even words?
While yes you can’t find these words in a dictionary but, just because something is not in a dictionary does that mean it is not a word?
Does a rose by any other name not smell so sweet? Does being in the dictionary make something a word and who’s dictionary anyway?
We figure that you can figure out which side of this debate we fall onto by this point. We’ve converted the disbelievers and now we’re all on the same page.
Brandable names are actual words and that goes double for brandable company names and domains. When a word, domain name, or name is created it is a word. Furthermore, we don’t need some mastermind to put it in a dictionary before we recognize it as such.
We’d welcome you weighing in on the debate? You can simply let us know by posting your comments below.
If, however you want to be more informed about how the Brandings Team goes about creating brandable domain names check out our process. Moreover, if you’d like to see some of our great brandable business names like the ones above, just follow their respected links.
We look forward to hearing from you. And, wish us luck keeping this debate under wraps and the office peaceful!