While finding a domain name may be an art, there is a science to finding brandable domains for sale. Check out the science behind it, with these great tips!
Brandable Domains, Which one is right for you?
If you’ve been following my blog for a while, you are probably familiar with the layout; my comments, (5 letter domains or fashion domains for sale, whatever the topic is) then followed by the supporting article. Today however, I thought I would insert my comments into the article in parenthesis so you know these are my words so not to confuse them with the author.
Please let me know what you think by posting in the comments below or if you have any questions feel free to contact us at Brandings. Enjoy the Article!
Check out some of Brandings’ Created Domain Names:
Choosing a Domain Name – 10 Essential Tips to Get it Right
When choosing a domain name, there are certain rules you must follow, if you want to get the right one. It is not rocket science – some basic analysis will determine if the domain will be valuable or not. By sticking to the following 10 guidelines, you will be sure to have a head start over your competition.
1. The domain name is inherently searchable. If a commonly typed search phrase exactly matches the domain name, it will be of higher value. (This is called Organic Traffic, for example, if you are a environmentally friendly ranch, GreenRanching.com would be great.)
2. The market type. Depending on the current PPC rating, the niche or the mass market, a particular domain name may have a higher value. Free tools are available to determine the PPC rating, for example through Google.
3. The history of the domain name in terms of revenues and how long has it been registered. Old domains have this advantage over newer ones in that the search engines rank websites based on the keywords and when they find similar ones, the older ones get the preference as they are supposed to be more trusted.
If the site was registered for a long time, tools are available to find out what it contained initially. If its contents were related to the domain name, this is always an advantage. (Absolutely, older domains names generally have more sites linking into them, driving up traffic. We do know for a fact that search engines prefer older and continually used domain names. The longer the domain name or website has been in use the better!)
4. The domain name is a common word and is easily pronounced. (Very true however, these also tend to be much higher priced. Also, be careful if it is a really common word you may get the wrong traffic. If you choose Cooking.com, I don’t know if you are selling cooking utensils, cooking lessons or cooking books.)
5. The domain name can be exploited to create brand recognition – although you must always be careful not to infringe copyright. (I couldn’t agree more, please see my earlier blog infringing on trademarks with your domain.)
6. The domain name is easily memorable.
7. The domain name is short. The best names are usually the shortest ones, particularly the two and three letter domains. These are getting harder to get, but if you concentrate on expired domains, there are still opportunities. (Brandings specializes in 3 and 4 letter domains name, 5 Letter Domains and 6 Letter Domains Names.)
8. For already registered domains, if there is current revenue from Affiliates/Parking etc., this will make them valuable. The higher the revenue they generate, the higher the value. (Most of Brandings websites have be setup with traffic driving sites or monetizing sites.)
9. Is the domain name registered with popular search engines? It is possible to find out a website’s current indexed position with a particular domain name.
10. The number of back links, i.e. links pointing to the website from other sources. This is an important factor used by the main search engines to rank websites. Finding out how many back links that the domain has currently and checking if they add to the value to it from the viewpoint of the search engine gives a further insight into the usefulness of the domain.
In some ways, there are no fixed rules that say this domain is better than that one. As they say, one man’s drink is another man’s poison. Having said that, if you follow the 10 rules above, you can take the guesswork out of choosing the right domain name.
(ArticlesBase SC #570084)
- Val Wilson – About the Author:
Val Wilson is a successful internet marketer and domain name trader.
If you would like to find out more about choosing domain names, and how you can earn cash from domains, go to for your FREE Domain Report
Under Creative Commons License: Attribution
I hope that my blogs and these tips help, as we always say at Brandings, “your success is our success!”
Update – one thing we must say in reading this article sometimes later is that Google no longer looks at PPC sights favorably. Much like life, Google is continually changing and morphing and what it may or may not like and one thing they’ve changed on is parking sites and Pay Per Click (PPC) sites. Google has changed their mind so much in fact they really don’t like them anymore.
We really agree with this blog otherwise. The one thing the author and most people for that matter is the …. Brandable Domain Names. It’s been a number of years since this article was written and long since the original article and things have changes quite a bit. You will be hard pressed to find a great company name that is short and descriptive and not registered. Of course you can find great sites like ours and others that have the names but you are going to have to pay for it.
If you are looking for an unregistered domain name you are going to have go with either an increasingly long domain name or a brandable and we love the brandables. Other then that, the original author has a lot of good points for buying a domain on the secondary market.