Weigh in on the debate that is tearing the Brandings office apart. Are brandable domain name words or because they are not in the dictionary not words?
Just about every dictionary word has been registered already but there are plenty of interesting and brandable domain names left, just use your imagination.
What is brand equity and how do you develop it? Once you have brand equity protect it and do every thing you have to keep your equity positive.
Recently our Director sat down for an interview to discuss our business and how to develop a great business name; it’s great reading plus full of great info!
Ever wonder the difference between trade dress and a trademark? Check out this interesting description by a lawyer who will explain it all.