Brand Development & Company Naming Article Directory
Welcome to the Brandings® Brand Development and Naming Resource Center — your ultimate hub for expert insights on building strong brands from the ground up.
Whether you’re launching a startup, rebranding a company, or searching for a standout business name, our article directory is packed with valuable information. Discover expert-written guides, industry insights, and actionable strategies tailored for entrepreneurs, marketing teams, and business owners focused on brand development.
Explore Our Most Popular Branding & Naming Resources
🚀 Startup Branding & Naming Articles
- Why Even Big Brands Get Naming Wrong – A real-world example of a product naming fail by Sara Lee and what startups can learn from it.
- Startup Tips for Recent College Grads – Top 3 expert tips for launching a successful startup straight out of college.
- What Makes a Name “Brandable”? – How to evaluate if a name is unique, available, and memorable enough to build a brand around.
📦 Inside the Brandings® Naming Package
- What’s Included in Your Naming Package – Everything you need to launch, from the name and logo to the exact match .com domain.
- How Our Naming Process Works – Learn how our rapid brand development model delivers standout brand names fast, especially for tech startups.
🔥 Hot Topics in Branding & Business Naming
- Key Branding Strategy Tips for Startups – Five critical questions every entrepreneur should answer when developing their brand.
- Cool Website Name Ideas – Discover tips and examples to help you find the perfect domain for your new business.
- Creative Branding Ideas for Startups – Innovative strategies and real-world examples to fuel your business launch.
Industry-Specific Naming Insights
💻 Technology Brand Naming
- How to Name a Tech Startup – Learn why tech brand names often blend innovation and brevity through portmanteaus like “Microsoft” and “Corel.”
🎨 Brand Identity & Design
- Understanding Brand Identity – Discover how to craft a visual and verbal identity that truly represents your company’s promise and personality.
🎯 Brand Positioning
- How to Position Your Brand for Success – Learn how brand positioning influences customer perception and business growth.
Company & Business Name Resources
🔍 Discover Catchy, Clever & Unique Business Names
- How to Find a Catchy Business Name – Use our tools and expert tips to uncover attention-grabbing brand names.
- 6 Tips for Creating a Clever Company Name – A practical guide for crafting names that are creative and easy to remember.
- What Makes a Great Business Name? – Understand the elements that drive name success in today’s market.
🧠 Working with Naming Consultants
- Do You Need a Naming Firm? – Weigh the pros and cons of hiring a brand naming agency vs. using DIY tools.
Strategic Brand Planning Guides
📈 Startup Planning & Branding
- Strategic Planning for Startups – Essential branding questions every founder should address before launch.
- Business Plan Template for Startups – Includes a downloadable startup worksheet and planning guide.
- Branding Strategy for Startups – Learn how to align your naming, logo, and market positioning into one cohesive strategy.
Product Naming Strategies
💊 Naming for Products & Pharmaceuticals
- Pharma Brand Naming Challenges – Explore the complex naming process for pharmaceutical products.
- 7 Tips for Naming Your Product – From research to testing, learn what it takes to create a standout product name.
- Short & Memorable Brand Names – Explore examples of concise brand names that leave a lasting impression.
Business Name Generators & Tools
⚙️ Brand Name Generators
- Company Name Generator – Instantly create 250+ brandable, available company names with dot-com domains.
- Brandings® Free Name Generator – Generate thousands of unique business names and download instantly.
🏗️ Industry-Specific Business Name Generators
- Construction Business Name Generator – 250 pre-checked available names tailored for construction startups.
- Restaurant Name Generator – Creative, brandable restaurant names with matching domains.
- Finance Name Generator – Strong, trustworthy names specifically designed for finance and fintech startups.
- Real Estate Company Name Generator – 450 premium names crafted for real estate agencies and developers.
- Tech Startup Name Generator – Names that speak innovation, speed, and future-focused thinking.
Additional Resources
- Cool Company Names – What makes a business name “cool”? We’ve got the inside scoop and examples to inspire you.
- Company Naming Options – Learn about naming fundamentals and how Brandings can help.
- How to Get Started at Brandings – Our 3-step guide to launching your brand with us.
- Global Naming Strategies – Why the .com domain still dominates and how to choose a name with international appeal.
- How the Brandings Process Works – From naming to logo design to domain registration — how we support startups at every step.
- 12 Steps to Naming a Business – A step-by-step guide for entrepreneurs looking to get it right from day one.
- Why a Unique Name Matters – How originality fuels brand recognition and startup success.
Explore Expert Articles on Brand Identity, Naming & Domain Strategy
Discover a comprehensive collection of resources from the Brandings® Team to help launch, grow, and strengthen your brand. From naming strategies to domain name tips, logo design guides, and expert branding advice—our articles are packed with actionable insights for startups, entrepreneurs, and business leaders.

🚀 Technology Naming & Startup Branding
Cool Technology Company Names
Learn how to name a tech startup the right way. Our naming experts share tips on creating strong, innovative brand names for technology businesses.
Read more → Cool Technology Names
Hear from Our Clients
Get real feedback from startups that launched with Brandings®. Learn how our naming and branding solutions have helped founders succeed.
Read more → Testimonials & Client Feedback
Typefont Guide for Logos
Explore our curated font guide to choose the ideal typeface for your brand’s visual identity.
Read more → Brandings Typefont Guide
🎨 Branding, Logo Design & Identity Development
Business Logos & Design Concepts
Uncover the process behind crafting effective logos—from concept development to taglines and brand synergy.
Read more → Business Logos and Designs
Logo Design & Creation Process
Explore the four essential phases of logo design: understanding your brand, the creative process, revisions, and final delivery.
Read more → Logo Design Process
Creative Logo Ideas
Need inspiration? Tap into free ideas and concepts for designing powerful and memorable logos.
Read more → Creative Company Logo Ideas
Designing Your Brand Logo
Your logo reflects your company’s core values. Learn how to create a brand logo that tells your story.
Read more → Designing Your Brand Logo
Elements of a Great Logo
What makes a logo successful? Discover the top traits every high-impact logo shares.
Read more → Elements of a Great Logo
Brandings Color Guide
Colors impact perception—find the perfect palette for your brand with our expert color guide.
Read more → Brandings Color Guide
Free Logo Creation Tools
Learn how to create a professional-quality logo for free with our DIY resources.
Read more → Free Logo Creation
Included Logo Redesigns with Brand Packages
Not in love with the logo included with your domain? We’ll redesign it to match your brand vision—at no additional cost.
Read more → Brandings Logo Redesign Process
🌐 Domain Name Strategy & Extensions
About Domain Names
Understand the fundamentals of domain names and how to select the right one for your brand.
Read more → About Domain Names
Find Available Domain Names
Explore catchy, ready-to-use domain names across industries including tech, real estate, and construction.
Read more → Available Domain Names
Searching for Premium Domain Names
Learn how to identify high-value, premium domains that drive traffic and build credibility.
Read more → How to Search for a Premium Domain
Understanding Domain Name Extensions
Get expert insights on the rise of new domain extensions (.xyz, .tech, .store, etc.) and what they mean for your startup.
Read more → Guide to Domain Extensions
Choosing the Right Domain for Your Business
Not sure which domain to pick? Learn how to align your domain with your brand goals.
Read more → What Domain Should I Get?
What is a Domain Name? (Beginner’s Guide)
New to domains? This beginner-friendly guide breaks down everything you need to know.
Read more → Learn About Domain Names
Premium .COM Domains
Why does the .COM still dominate? Explore the benefits of premium-quality domain names and what to look for.
Read more → Premium .COM Domains
💡 Custom Branding Services
Custom Website Development
From budget-friendly websites to fully customized builds—our web development services drive traffic and conversions.
Read more → Website Development Services
Custom Naming Packages
Get 100% unique business names tailored to your industry, audience, and tone. Includes in-depth naming questionnaire.
Read more → Custom Naming Services
🧠 Business Name Ideas & Brand Creation
Cool Business Name Ideas
Need help brainstorming? Our naming team shares proven strategies for finding the perfect business name.
Read more → Business Name Tips & Ideas
Steps to Effective Business Naming
Follow our 12-step guide to create a name that resonates and drives brand recognition.
Read more → 12 Steps to Naming Success
Brand Development Questions
Explore 20 critical questions we ask to build strong brand foundations.
Read more → Brand Development Guide
Elements of a Cool Business Name
What sets a great name apart? Learn the five essential elements of cool, marketable business names.
Read more → Elements of Cool Business Names
Available Names & Insights
Access curated lists of available company and domain names, plus actionable naming insights.
Read more → Available Name Ideas
Brand Color Psychology
Colors evoke emotion. Learn how to choose a brand color that connects with your audience.
Read more → Brand Color Psychology Guide
Brand Identity & Design Explained
Brand identity is more than a logo—learn how to craft a brand people trust and remember.
Read more → Guide to Brand Identity
Answers to Naming FAQs
Get answers to the most common questions about brand naming from our experts.
Read more → Naming FAQ & Facts
🌍 Naming a Company & Legal Essentials
Clever Names for a Company
Looking for smart, unique, and memorable business name ideas? Explore our top picks.
Read more → Clever Business Name Ideas
Branding Typeface Guide
Learn how your typeface impacts brand perception—and how to choose the right one.
Read more → Typeface Guide
Terms & Conditions
Review Brandings’ terms of service, privacy policies, and purchase agreements.
Read more → Terms & Conditions
Convert RGB Color Codes
Easily convert Pantone, CMYK, HTML, and Hex color codes for your brand or website.
Read more → RGB Color Conversion Tool
Contact Us
Have a question or need help choosing a brand package? Our team is here to assist you.
Read more → Contact Brandings
📈 Trending Articles in Brand Naming
Developing a Unique Name for Your Business
Stand out from the crowd with a unique brand name built for long-term success.
Read more → How to Create a Unique Business Name
Elements of Brand Positioning
Effective positioning sets successful brands apart. Learn how to define your brand’s place in the market.
Read more → Brand Positioning Tips
Finding the Perfect Company Name
Let our experts help you select a powerful brand name and domain combo for your new venture.
Read more → Find the Right Company Name
Global Naming Solutions
Launching internationally? Explore global naming strategies that ensure consistency and cultural resonance.
Read more → Global Naming Solutions
📚 Expert Articles on Naming, Branding & Startup Strategy
Welcome to the Brandings® Knowledge Hub — your go-to resource for everything related to naming a business, developing a brand, and launching a startup. Explore expert-written articles filled with actionable tips, strategic insights, and step-by-step guides.
🔍 Naming Your Business: Strategies & How-To Guides
🔑 The Secret to a Great Brand Name
Discover the key elements that make a company or product name stand out. Learn the rules etymologists and branding experts use when creating unforgettable names.
👉 Read: Components of a Great Name
🆘 Help Me Find a Company Name
Our naming team shares the essential characteristics of high-performing company names. Get expert help to find a name that fits your business vision.
👉 Read: Help Me! I Need to Find a Company Name
📂 Brand Name Categories & Search Tips
Find out how to search smarter by brand category and type. Get a solid start with a structured approach to name selection.
👉 Read: Brand Name Categories and Search Tips
💡 26 Tips for Finding Available Business Names
Discover practical methods and tools to find a high-quality, available business name.
👉 Read: Ideas for Finding Available Company Names
🧭 How to Search for the Right Brand Name
🎯 Search Tips for Our Startup Name Inventory
Get the most out of our extensive name database with these expert search techniques.
👉 Read: Available Business Name Search Tips
💖 Search by Emotion or Feeling
Looking for a name that feels right? Start your search based on the emotion you want your brand to evoke.
👉 Read: Search by Feeling
🏭 Search by Industry
Explore business names tailored to your specific sector or niche.
👉 Read: Search by Industry
🔤 Search by Keyword
Find your ideal brand name by using targeted keywords related to your product or service.
👉 Read: Search by Keyword
🎨 Search by Style or Tone
From playful to professional, search our database by brand name style or tone.
👉 Read: Search by Style
🔍 General Name Search Tips
New to name searching? These beginner-friendly tips will get you started.
👉 Read: Search Tips
🏷 Articles on Brand Development & Company Naming
📛 How Company Naming Works
Understand the full naming process — from concept to domain to launch.
👉 Read: How Company Naming Works
🏢 Naming a Business: 11 Must-Know Factors
Get our expert guide and free 45-point evaluation workbook to choose the perfect name.
👉 Read: Naming a Business: 11 “Must-Know” Factors
✅ Selecting a Good Company Name
Find out why the right name can determine your company’s success and how to get it right.
👉 Read: Selecting a Good Company Name
📜 List of Available Company Names
Browse our full inventory of premium business names and domains.
👉 Read: Shop
🛡 Trademark & Legal Name Protection
🧾 Understanding Trademark Protection
Learn what it takes to protect your name with a federal trademark and avoid legal pitfalls.
👉 Read: Understanding Trademark Protection
⚖ Trademark Issues You May Face
Avoid common trademark conflicts that startups often overlook.
👉 Read: Trademark and the Issues You May Face
🚀 Startup Tips & Business Strategy
📈 Starting a Business: 7 Critical Factors
Discover the core factors that can make or break your startup launch.
👉 Read: Starting a Business
🎓 Startup Tips for Recent College Grads
Turn your degree into a business opportunity with these practical, beginner-friendly tips.
👉 Read: Startup Tips for Recent College Grads
🧭 Understanding Your Firm’s Strategy
Align your brand name with your business direction for long-term growth.
👉 Read: Understanding Your Firm’s Strategy
🏗 What is a Naming Architecture Firm?
Learn why hiring a professional naming agency can be a game-changer for your startup.
👉 Read: What is a Naming Architecture Firm
📦 Brandings® Company & Services
👥 About Brandings®
Learn about our history, team, and why startups around the world choose Brandings.
👉 Read: About Brandings
👤 Meet John Geranios, PhD
Get to know the Executive Director of Brandings and his contributions to strategic branding.
👉 Read: John William Geranios, Ph.D.
💼 Brandings® Human Resources
Check current job openings and career opportunities at Brandings.
👉 Read: Brandings Human Resources
🗣 Client Testimonials
See what our clients are saying about their experience with Brandings.
👉 Read: Testimonials & Client Feedback
📋 FAQs
Answers to frequently asked questions about naming, branding, and domains.
👉 Read: Brandings.com FAQs
📨 Client Resources & Legal Info
📬 Subscribe to Our Newsletter
Get exclusive tips, updates, and offers delivered to your inbox.
👉 Read: Subscribe
📜 Terms & Conditions
Read our purchase and service agreements.
👉 Read: Terms & Conditions
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Manage your email preferences with ease.
👉 Read: Unsubscribe
📝 Update Contact Info
Make sure you receive the latest updates and offers.
👉 Read: Update Contact Info
🔐 Privacy Policy
Learn how we protect your data and respect your privacy.
👉 Read: Privacy Notice
🌍 External Resources on Branding
🧠 Why You Should Brand Everything
A behind-the-scenes look at how branding experts see the world — even in a grocery aisle.
👉 Read: 4 Reasons Why You Need to Brand Everything
📛 What’s in a Name? More Than You Think
Explore seven powerful tips for naming a company from a seasoned expert.
👉 Read: What’s in a Name? A Whole Hell of a Lot
📛 Look-Alike Product Packaging
How a grocery giant overstepped the mark!
👉 Snack Maker Sues Aldi Grocery Chain
Ready to Launch? We’re Here to Help.
Have questions or need expert advice? Contact the Brandings® Team — we’re here to support your journey from idea to launch with naming, branding, and domain expertise.