Business Name Ideas, Tips and Traps

Business Name Ideas, Tips and TrapsBusiness Name Ideas, Tips and Traps

With our decades of combined experience we know a lot.  With that in mind, our team thought we would dispel some of our wisdom.  We thought we’d present our knowledge through experiences of traps that we’ve fallen into, tips we wish we would have received ourselves, ideas that we wish we would have taken.

Starting a new business is exciting and you’re full of important ideas.  We know, we’ve been there before ourselves.  In fact, our team has decades of combined experience running, operating, and naming companies and products.

You have an interesting concept and now you need ideas for your business name.  Your brand name needs to be different,  and set your business apart from your competitors. To help you succeed you’ll need a name as solid as your concept. The right name will aid in the launch of your start-up with the greatest propensity success.

It’s All About Ideas

Entrepreneurs launching a business or brand commonly say there are three main areas in which they need the most ideas.  First most, entrepreneurs need ideas for their logo, followed by ideas for their website design feel.

Third and most importantly, entrepreneurs need great ideas for their company or brand name.  Our Brand Development Team has written this article with exactly that in mind.  This article will help you come up with name ideas for your business, brand, or company.

Three Effective Brand Development Ideas: 

1) Business Name Ideas Linked to your Competitive Advantage.

Think about generating a name from an element of your firm’s key competitive advantage.  Thereby, brand name ideas that can be shared consistency across all areas of your business are the best.  How your brand is perceived by your target market relative to the competition is vital to your product and firm success.

2) Brand Name Ideas Linked to Buyer Needs.

The greatest brand names, the ones with the greatest impact are the names which are drawn directly from your buyers wants and needs.  Incorporating buyers concerns or fears right in your brand name, will help them overcome their concerns and choose you over your competition.

Here are a few brand name ideas which address clients concerns right in the name: Mightie, No Accidents, Forever Guard, and Vault Aid.

3) Brand Name Ideas Linked to Market Attributes.

Great business name can be created from key attributes or characteristics of the industry and marketplace.  Examples of brand names liked to market attributes are , you’re ahead of technology, faster service, or personal customer service.

Here are our tried-and-true tips to get you started on the right footing and the traps that could really take your start-up off course.

Trap: Picking a Name That’s Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don’t sacrifice the success of your business on a second-tier company name.

Tip: Don’t Be Different, Be Outstanding.

Any company can choose a name that’s different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don’t Use Hyphens or Dashes in Your Domain Name.

Hyphens or dashes, as some people call them, should never be used in your brands domain name.  To begin with, your hyphenated domain is telling perspective clients that you couldn’t obtain the non-hyphened domain name.  And, domains that contain hyphens are, in general, cheaper than no-hyphen domains, therefore you’re telling clients you haven’t payed much for your domain; and what’s the unintentional message you’re sending there?

Next, hyphens are incredibly difficult to communicate and you’re quite likely sending your clients to the wrong site, and hopefully it’s not your completion.

Consider how your existing clients would tell their family or friends about where to find you online.  Does the hyphen go between the first and second word, or between the second and third word, or perhaps between each word?  Any way you look at it, hyphens add an exponential amount of confusion.

Trap: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

You know why your business is better than your competition, be it faster, more up to date, more reliable, better customer service, so consider telling your target market that, right in your startup’s name.

Tip: Keep an Eye on Your Naming “Signal.”

A great brand name or business name will signal a message to your visitor. The signal could be that you’re a cool company, an innovative firm, a cutting-edge enterprise or a trusted leader in your industry. Look to root elements in a name that signal your core strategic message.

Tip: A Quality Domain Name is an Investment.

Just like stocks, bonds, real estate and precious metals, premium domain names are an investment. As is true with all investments, you’ll want to choose wisely. Look for the characteristics in a name that will stand the test of time.

We like to equate domain names to real estate in that there’s only so many waterfront properties.

Trap: Many Cheap Domain Names are Cheap for a Reason.

There’s a big difference between a cheap domain name and a discounted domain name. It’s nearly impossible to build a sustainable business around a cheap domain name. The marketplace is flooded with low quality domain names – all essentially worthless. Your key to success is to find a high quality domain at a discounted price. Now that’s a value!

Tip: Name vs. Brand.

Your company name is the centerpiece of the brand you’ll be building. The right name coupled with your logo and other visual elements together with the goods/services you produce, serve to distinguish your company from your competitors.

Trap: Be Mindful of Global Translation.

If you’re doing business internationally, you’ll want a name that doesn’t have an offensive meaning in another language. The case of the Chevrolet Nova is a classic example of a naming blunder. In Spanish, the name translates to “doesn’t go.”

Trap: Use a Company Name Generator That Creates Available Names.

There are a lot of business name generators with algorithms that construct cool company names. Just be sure that the names that are being generated are 100% available and ready-to-use. Some name generators create catchy business names that have already been registered. Don’t waste your time – you only want to generate names that you can actually use. To learn more, and use a brand name generator that actually produces available company names follow the link: Company Name Generator.

ideas for naming a tech company

Tip: Consider a Bold Name Choice for Your Tech Company.

Bold name choices for your IT Tech Company must encapsulate the vision of your firm in a single word or couple of words. Look to innovative tech company namescutting-edge sounding tech namesintelligent sounding tech names or a bold tech name to tell people that you’re just that, innovative, bold and cutting edge.

Trap: Avoid Names That Try Too Hard.

Puns usually fall short as good company names. You want a name that’s clever – but not too clever. There is a fine line between engaging your audience and trying too hard. What you may think is witty may well turn off potential customers.

Tip: Check the History of Your Domain Name.

You don’t want to build your company on a domain that has been flagged by search engines for abuse, fraud or other unseemly activity. The previous domain history can linger in cyberspace for some time and may affect the search results for your new business. The solution is easy. Just enter the domain name into the top search engines — Bing.com, Google.com, Ask.com, DuckDuckGo.com — to learn of any negative history.

Trap: Avoid Including Too Many Members on Your Name Decision Team.

It’s important to have a few key individuals on your name selection team to give insight and perspective on your naming options. But a word of caution! While it’s great to solicit input from a myriad of stakeholders, resist the temptation to include every stakeholder onto the final decision team. Innovative names are bound to rub some member the wrong way. So with a large decision team, you are likely to end up with a lackluster, boring name choice that offended no one — but also excited no one.

Tip: Don’t Overpay for a Domain Name.

A little bit or research can go a long way to ensuring you get best value for your money. DomainTools, DNWire and Domaining are great resources to find out domain sales history, domain price trends and comparable domain name sales. So search, shop and compare to make sure you’re getting the best bargain. (We’re also pretty confident that once you’ve done your homework, you won’t find a better value than at Brandings®.)

Trap: Make Sure Your Name is Really Available.

A common mistake that entrepreneurs make is choosing a name that they can’t use. Trademark issues, corporate registrations, global competition and the finite number of dot-com domain names available make the process more challenging than ever. Be sure that you check availability of your name choice before you launch your start-up. Learn More About Available Names

Tip: Created Names Rock.

A “created” company name is purely invented and fabricated. While a created name is not a dictionary word, if strategically constructed, evokes a powerful emotion that is linked to your brand.

Tip: Pick a Top 15 Trending Name.

Consider a name that’s on-trend. Here are the top 15 company names that have been trending over the past 30 days: Dystro.com, 0b8.com, Fomie.com, Hesitantly.com, Zunti.com, Hefters.com, Justiced.com, Afgeo.com, Pyia.com, Hyalo.com, AgentCore.com, Hubvy.com, Kaxey.com, HelpClient.com and Zundie.com.

Trap: Cut Once. Measure Twice.

Before you launch your new venture you’ll want to make sure that you’re positioned for success. Temper your zeal and take time to structure a “blueprint” for your new company. The time you spend planning at the very beginning of your start-up could well mean the difference between success and failure. Here’s a great resource to help you plan: Business Plan Template.

Tip: Choose a Name With Energy.

You want a name for your company that clearly defines your brand, that creates interest and importantly, sells your good or services.  In brief, brand names or business names are meant to excite your target market, generate interest, and get people to buy your products or services.

Make sure your business name ideas are exciting to your target market.  A boring company name can be a drag on your new venture.

Trap: Start-Up Myopia.

Too many entrepreneurs are so just concerned about the launch of their business that they rush to pick a name that’s just “ok.” Remember that you’re building a going concern for long term sustainability. Think 5, 10, even 20 years into the future. Your company name shouldn’t just meet your positioning objectives for today, but should keep growth options open in the future.

Tip: Measurable Start-Up Goals.

If you can’t measure it, you can’t manage it. You’ll want to have clearly defined goals for every functional area of your start-up. From these goals you can set specific and measurable performance objectives.

Free Creative Ideas for Your Company name

Tip: Invented Names Rock.

A “created” company name is purely invented and fabricated. While a created name is not a dictionary word, if strategically constructed, evokes a powerful emotion that is linked to your brand.

Tip: Set Measurable Start-Up Goals.

If you can’t measure it, you can’t manage it. You’ll want to have clearly defined goals for every functional area of your start-up. From these goals you can set specific and measurable performance objectives.

Trap: Fail to Plan.

Before you launch your new venture, you’ll want to make sure that you’re positioned for success. Temper your zeal and take time to structure a “blueprint” for your new company. The time you spend planning at the very beginning of your start-up could well mean the difference between success and failure. Here’s a great resource to help you plan: Business Plan Template.

Tip: A Quality Domain Name is an Investment.

Just like stocks, bonds, real estate and precious metals, premium domain names are an investment. As is true with all investments, you’ll want to choose wisely. Look for the characteristics in a name that will stand the test of time.

Trap: Many Cheap Domain Names are Cheap for a Reason.

There’s a big difference between a cheap domain name and a discounted domain name. It’s nearly impossible to build a sustainable business around a cheap domain name. The marketplace is flooded with low quality domain names – all essentially worthless. Your key to success is to find a high quality domain at a discounted price. Now that’s a value!

Tip: Power in a 5-Letter Invented Company Name.

There is tremendous strength in a short, clear and evocative company name. See if a five letter created business name could work for your business. These short names pack a powerful punch because they are easy to remember and stick in the mind of your audience. Take a peek at our cool selection of 5-Letter Invented Names.

Trap: Stay Away from “Me Too” Names.

The Brandings Brand Development team has found, too often, new entrepreneur are overly excited to launch their startup and are not spend enough time on naming there brand or business.  These entrepreneurs simply look within their own industry for names that they like and base their own name on those names.  This practice of copying other names within ones industry is particularly prevalent within the IT and Tech industries.

No matter how you look at it, it’s a big NO across all industries.

We understand the urge and the thinking, you’re not a Brand Naming “specialist” here are brand names you like so, you believe that by modeling your name after ones you like, you’ll have a great name too.

Avoid that thinking at all cost and here’s why; you need a brand or company name that explicitly captures the core of YOUR business or product, not your competitors. Resist the temptation to be a “me too” company, instead, select a name that defines your firm-specific brand.

How are you to stand out from the competition if your brand name is almost exactly the same as one you found within your own industry?

Tip: Make Sure to Pick a Company Name That You Can Legally Use.

The greatest brand name is worthless if you can’t use it.  Above all, make sure you can use your brand name ideas.  If you launch your brand and subsequently find out the name you’re using has already been Trademarked within your “Classification of Goods and Services” and in use by another company, you’re in trouble and there’s nothing you can do.

It doesn’t matter how long you’ve spent developing your business name ideas nor does it matter how much you’ve spent with a Brand Development company, that brand name is essentially unusable.

The Brandings® Brand Development Team screens and checks all the names in our catalog for initial use. Learn more about company trademarks.

Tip: Choosing Your Dot-Com Domain.

Facebook owns Facebook.com. Sony owns Sony.com. Apple owns Apple.com. Google owns Google.com. Microsoft owns Microsoft.com. Got it? You need to start your business with a company name that exactly matches your domain name.

Trap: Failing to Ask for Help.

There’s a lot that goes into solid business name development. To create a name that’s cool, catchy and really stands out, you need an arsenal of quantitative and qualitative tools. You aren’t alone. Talk with an expert. Give our Brand Development Team a call at 1-800-852-8900 or shoot us an e-mail here. We’re here to help you find the “perfect-fit” name, domain and logo.

Tip: Pick a Logo That Fits.

Brand logo design is of the upmost importance for corporate identity, or helping your brand stand out from the completion.  Ever company name within the Brandings® catalog comes complete with an editable logo design.

Our graphics team will work with you to develop a logo that perfectly fits your company personality.  Our team will change the color, font, image or layout streamlining your logo to your brand mission.

Trap: Don’t Overlook “Created” Names.

Some entrepreneurs exclude names that don’t have a direct relation to their business or describe the product offerings of their company. A created name transcends description and can evoke a quality that is at the core of your company or convey a feeling that well positions your firm in the mind of your audience. Find a Created Name

We Make it Easy to Find the Perfect Name

We are here to help you find the perfect name for your business. Call Brandings® Brand Development Team today at 1-800-852-8900 (Toll Free USA), +1-702-803-6111(Worldwide) or simply drop us an email here.

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