When you think about branding, your mind naturally jumps to a product, brand, or even a business. Now people like chefs, entrepreneurs, even architects brand themselves but, what about branding historical events? Well, they already have. Some of our most beloved, and most lauded historical events have had some “brand makeovers” over the years. Today …
New business start-up planning is key. Establishing a sustainable competitive advantage may be the difference between success and failure. Learn how.
What is brand equity and how do you develop it? Once you have brand equity protect it and do every thing you have to keep your equity positive.
Ever wonder the difference between trade dress and a trademark? Check out this interesting description by a lawyer who will explain it all.
Is it possible to rebrand a town or even a city? Learn if it’s possible and what you can learn about rebranding your own business or product along the way!
What is a brand without positioning? In fact a brand cannot be successful without clear positioning. How is your brand perceived by your target market?
Get your brands foot in the door with the Brand Marketing. With a great name, logo and positive brand equity there is no stopping your new venture.
Interactive marketing is so important for any business especially if you don’t have a lot of money for advertising. Check out some great tipsfor start-ups.