Check out, Growing Brand Awareness, let the world know about you! You can have the best business in the world but if no one knows about you it doesn’t matter.
Increasing Brand Awareness; How Do I Do It?
Simple but true, if people know that your products or services exist, you have brand awareness.
Do people know about your business? Do people know that your product exists?
Of course there are many ways to achieve brand awareness but first you must determine who is it exactly that you want to make aware of your business or determine your target market.
Once you’ve determined your target market what is it that you want them to know about your business or product? Just because people know of you doesn’t meant that they know what you do or how you can help them?
For instance how many times has a friend told you about a store that you didn’t know about? Essentially, you lacked “brand awareness” about the store. One way to increase brand awareness is through marketing — just one of the many things we do here at Brandings.com. We specialize in helping you identify your target market and increase the target’s awareness of your brand.
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Without a doubt, brand awareness is one of the two most important variables in marketing any business. The other is brand loyalty, but that is for another discussion. It doesn’t matter if we are talking about a two person boutique or a 1,000+ employee corporation, having brand awareness is simply one of the most invaluable parts of a marketing strategy. What exactly is brand awareness?
Brand awareness is the percentage of a target population who know a company exists and what products or services the company offers. For example, let’s say I own a shoe store in a small town of 12,000 people and I want to measure my brand awareness. I decide to do a survey to see which shoe stores people think of when they want a pare of shoes. In my survey, I posed the questions to 600 of the citizens, and of the 600, only 200 of them thought of my shoe store. This lets me estimate that roughly 33% of the population is aware that my shoe store exists.
So, why is this important? Common sense tells me that if I can double this number to 66%, I should be able to substantially increase my sales. Based on this information, my goal for the next twelve months will be to concentrate my marketing efforts on increasing brand awareness of my store. If brand awareness of a company is very low, it is very realistic to increase awareness by 100-200% with a concentrated marketing campaign and simple marketing strategies. I say this from experience. I personally worked on a marketing team with the task of re-branding a hospital in a major metropolitan area.
Before the campaign launched, this particular hospital was #4 on the minds of the regional population. Within twelve months of the brand launch, the hospital ranked #2 in the region with a measured brand awareness increase of an estimated 140%. The concept of increasing awareness and the benefits of doing so are pretty simple. However, executing this increase will require some patience from most business owners. There are a number of tactics that can be utilized to increase awareness. You should aim to have your brand and your message be seen by many, many people over a long period of time.
This strategy includes outdoor billboards, bus banners, wall posters and things of the sort. The way this works is also very simple, the billboards, banners and posters are consistently seen by many people throughout the day, and many people will see them very often during their daily commutes. Over time, the majority of these people notice your advertising, often times without realizing it. Over time, if your message is simple and appealing, a large group of the people exposed to the campaign will retain the information.
Simply put, if you increase your brand awareness you will in turn increase first time customers or clients. With that said, brand loyalty and making your customers or clients come back for more is next.
- Jeff Walton has worked as a professional in marketing and advertising for nearly ten years. Find more free marketing guidance at Simple-Marketing-Strategies.com. Article Source: http://EzineArticles.com/?expert=Jeff_Walton
Brandings specializes in increasing your Brand Awareness and if your target market responds to billboards and fliers, we will develop the billboard and fliers that will reach them and increase your business. Please let us know what you think by posting your thoughts.
Update – Well it seams quite obvious that the more people know about you the more people will come to your store, be it online or be it an physical structure, the more people will buy.
The question is more about how to increase your brand awareness and there are a few ways to do this, one is to increase your online presence and the second is to advertise. Having a great blog where you discuss your products or services is a great way to gain brand awareness. Also commenting on other blogs helps as well. Of course there is paid brand awareness and that’s advertising and is one of the oldest methods in the book.
To learn more about marketing for a small business check out some of our other blogs and let us know if you have any questions by posting them below.
Thanks for reading.