A Man Ahead of His Time
The business name Kodak “was simply invented—made up from letters of the alphabet to meet our trade-mark requirements. It was short and euphonious and likely to stick in the public mind.” – Mr. George Eastman
Marketing
Branding Historical Events, Can that Be Done?
When you think about branding, your mind naturally jumps to a product, brand, or even a business. Now people like chefs, entrepreneurs, even architects brand themselves but, what about branding …
New Business Startup Planning for Competitive Advantage
New business start-up planning is key. Establishing a sustainable competitive advantage may be the difference between success and failure. Learn how.
Shame on You Marcus Lemonis | Developing a Restaurant Name
Developing a restaurant name is difficult enough, you don’t need one forced on you. That’s exactly what happened on a recent episode of The Profit.
What’s the Difference Between a Trade Mark and Trade Dress
Ever wonder the difference between trade dress and a trademark? Check out this interesting description by a lawyer who will explain it all.
What Does Brand Equity Mean and How To Build It?
What is brand equity and how do you develop it? Once you have brand equity protect it and do every thing you have to keep your equity positive.
Look to the Past for Great Company Names for the Future
We love company names base on Latin or Greek roots. Check out this example and learn about the marketing opportunities.
Even a Cities Rebrand? Our Experts Get to the Bottom of It?
Is it possible to rebrand a town or even a city? Learn if it’s possible and what you can learn about rebranding your own business or product along the way!
Brand and Positioning | Where in the Market are You?
What is a brand without positioning? In fact a brand cannot be successful without clear positioning. How is your brand perceived by your target market?
Brand Marketing | Target Your Market With Your Brand
Get your brands foot in the door with the Brand Marketing. With a great name, logo and positive brand equity there is no stopping your new venture.
Interactive Marketing & Online Marketing, What Can You Do?
Interactive marketing is so important for any business especially if you don’t have a lot of money for advertising. Check out some great tipsfor start-ups.
Building Brand Awareness form my Start-up. How Do I Do It?
Check out, Growing Brand Awareness, let the world know about you! You can have the best business in the world but if no one knows about you it doesn’t matter.
Niche Marketing | Successful Business Focus on Micro Niches
Successful business focus on niche marketing for startups. You have to start with a clear focus, check out this great article to help you narrow it down.
Small Business Market Analysis | Startup Market Assessment
Market Analysis and start-up market assessment is key to success. We’ll present several questions you need to answer before starting a business.
Small Business Marketing & Helping Your Small Business Compete
Small business marketing comes down to just three things, finding the customer, get them what they need and finally keeping them happy and coming back.