Small Business Marketing & Helping Your Small Business Compete

Small business marketing comes down to just three things, finding the customer, get them what they need and finally keeping them happy and coming back.

Marketing for a Small Business – Help Your Small Business Compete

I once heard an expression about Marketing and how it all comes down to just three things, finding the customer, get the customer what they need and finally keeping that customer happy and coming back. Sounds simple right? Well, most companies fall in one or more of these three areas, and that’s where we come in. Below, continuing in our series, are questions focusing on Marketing and Sales Planning that should get you thinking about your companies marketing plan.

A. Startup Vision, Mission, Goals & Objectives
B. Development & Structure
C. Market Analysis
D. Product & Service Offering
E. Competitive Environment
F. Strategic Planning
G. Marketing & Sales Planning
H. Organization Structure & Management
I. Operations Planning
J. Risk Analysis & Contingency Planning
K. Financial Plan

Let your marketing be done with these 6 letter brand names:

This blog will focus on one area — Marketing & Sales Planning

Following are a series of 13 questions that will help you with marketing planning and sales planning.

This list of questions should trigger discussion and more questions. The time you spend now could make the difference between success and failure.

Marketing & Sales Planning Questions:

1. What is your marketing strategy?
2. How will your product or service be positioned?
3. Describe your selling process and sales tactics.
4. How will you your target customers learn about your start-up?
5. What media will you use for advertising?
6. Describe the role of trade shows and/or industry events in your marketing activities.
7. Have you developed a website and interactive on-line experience?
8. What is the role of the internet and web marketing?
9. Will you undertake public relations efforts or earned media?
10. What other promotions will you undertake?
11. How will you price your products or services?
12. Does your pricing compare to others in the industry?
13. Did you plan to distribute your product or service?

We have more info on making sure your new startup business is being seen, through marketing.  Please feel free to read all of our marketing based blogs and if you have any questions, post them below.  We always say, if you have a question, others do as well, so don’t be shy in posting it.