Defining Your Startup’s Mission, Goals, and Objectives – Small Business Planning

A startup without a mission, goals or objectives is like a ship in the ocean without a rudder or a map.  In this situation, there’s no direction, no steering, no way to determine how far you’ve traveled, no luck basically.  The Brandings Team has developed questions to help entrepreneurs define these important “must haves.”

A Small Business or Startup Without a Mission or Goals or Objectives is Dead in the Water

At Brandings our new venture experts have been instrumental in the launch of thousands of startups. We’ve also been called in to rescue troubled startups after they’ve begun operation. Through these experiences we’ve identified some pretty clear patterns exhibited by successful startups. We’ve also have identified the characteristics of failed ventures.

We’ve developed questions that every entrepreneur should be able to answer and over the next several posts, we’ll present questions that cover all areas of a startup, this week…

A. Startup Vision, Mission, Goals & Objectives
B. Development & Structure
C. Market Analysis
D. Product & Service Offering
E. Competitive Environment
F. Strategic Planning
G. Marketing & Sales Planning
H. Organization Structure & Management
I. Operations Planning
J. Risk Analysis & Contingency Planning
K. Financial Plan

Questions to Help Define your Startup’s, Mission, Goals & Objectives:
Start-Up Vision, Mission, Goals & Objectives
  1. Describe the concept.
  2. Describe the need being addressed.
  3. How is your approach different and why it is likely to succeed?
  4. What are your values and priorities? (Your “vision statement.”)
  5. What are your startup’s purpose and primary objectives? (Your “mission statement.”)
  6. What are your startup goals? (Goals are destinations identifying where you want your startup to go.)
  7. What are your startup objectives? (Objectives are specific measures. You should have objectives for all functional areas of your startup.)

Since you’ve already read this blog, you’re on the road to success. What you may not know is that Brandings has everything you need to hit your startup targets every time, starting with your Brand Name. Beyond a great name, Brandings’ offers a wide range of other services, including custom company naming, strategic planning, corporate identity and design. To complete the suite, we have trademark screening. All of these products and services can be custom and tailored to meet your specific startup needs.

At Brandings we have a team of professionals that can help you at every step of the startup process. Give us a call at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or send our Brand Development Team an e-mail.

Above are several names developed by the Brand Development Team that are Unique. Have any suggestions about future posts? Let us know what you think about this our any other posts or questions you have in general below by posting.

Leave a Comment

Item added to cart.
0 items - $0

Free Newsletter!

Get naming tips, creative insights, special offers, “insider” guidance and other cool naming strategies from our naming experts.