We’ve found successful startups test a lot and the fact that early startup testing may well be your most important undertaking. Learn how.
Market Testing for Startups
We’re obsessed with testing and measurement. We’ve found that successful startups test a lot. They test which advertising works best, they test price points, they test internet concepts, they test distribution channels, the testing possibilities are endless.
We believe that if you can’t measure it, you can’t manage it. You’ll want to have clearly defined goals for every functional area of the business. From these goals you can set specific and measurable performance objectives.
Testing business before you even begin it. It’s important to empirically validate your business idea. This early testing may well be your most important undertaking. The result will tell you whether your concept is a “go” or “no-go.” (And a “no-go” is not a failure — you’ve just saved yourself major time and money!)
Then consider testing all the key areas in your business. You’ll likely start by testing the things that aren’t working in an effort to see how they can be fixed. But also consider testing those things that are working in an effort to see if you can achieve even greater result.
We’re not talking about big fancy tests, but clearly defined measurement and evaluation of all the key areas of your startup.
You never know where the big “breakthrough” will come from until you test and measure it. We’ve found that sometimes the smallest change can mean the difference between success and failure.
Brandings has everything you need to hit your startup targets every time. We offer a wide range of services including company naming, premium domain names, strategic planning, corporate identity and design, testing and research, trademark screening, all custom tailored to meet all your specific startup needs.
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