Naming an Insurance Brand; Tips, Traps, and Ideas
Whether your starting a health insurance company, car insurance company or any insurance company in general you have to consider one thing; the customer!
Whether your starting a health insurance company, car insurance company, flood insurance company, general home insurance company or any insurance company in general you have to consider one thing; the customer!
The unique aspect of the person looking to buy insurance is they’re scared. Scared there car will break down, house flood or something bad will happen to them or their family and need reassurance that you the insurance company will help them through a difficult time. Ok, so what does that mean for you the insurance company?
If you’re opening a health insurance company, think about what people really want from you. They want you to take care of them; something like Care Buyer might work. The customer literally knows they’re buying care from you. Group Renewal if you’re opening an insurance company for small businesses or Eyewear Plan if you’re offering optical insurance.
One word of note about naming your insurance company “Eyewear Plan,” if you think that at some time in the future you might expand into other areas of healthcare this is not for you don’t restrict yourself to just eye care, something more like Healing Plans may work better. “Healing Plans” teals people what you’re about without limiting yourself.
Think about the insurance you are going to be providing, if you’re starting an auto insurance company maybe something like Moto Insure, moto is an obvious reference to automotive but not limited to cars. It could work for motorcycles or driving campers.
BeneStart, based on the word “Bene” or “good” in Latin, would of course be health insurance for specifically for injury and HealingPlans might even work for employer insurance coverage company. If you’re opening a discount or basic coverage company, how about Basic Insure, it says it all.
What this blog is designed to do, is to make you think about what kind of insurance company you are looking to open, what the people are looking for when they come to your insurance company, don’t limit yourself to a specific type of insurance because you might expand later and lastly, just remember people are looking for you to take care of them in a time of need.
Above are some of Brandings available Insurance Company Names and Health Insurance Company Names. Please contact us if you have any questions about these or any other names by CLICKING HERE and as always, if you have any requests for types of blogs or comments, let us know, post it below!