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The name for an electronic business or an electronic product name can help or greatly hinder the business that they represent. Electronic business giants have come and gone in the last few years and at least one particular giant, a very we will publicized one, can pass at least part of the blame of their demise on the name of they chose for their company.
The business name for your electronic business has to represent your company, product, and the general spirt of your company. It must also must not limit you in the future and drag your company down like one of the aforementioned electronic companies.