Niche Marketing | Successful Business Focus on Micro Niches

Successful business focus on niche marketing for startups. You have to start with a clear focus, check out this great article to help you narrow it down.

Niche Marketing, You Can’t be Everything to Everyone!

There’s an old marketing adage that “if you try to be something to everyone, you end up being nothing to no one.” For online businesses that statement could not be more true. The probability that you will have a successful online business that sells an unfocused ramble of items or a really broad selection of items is not very likely.

The most successful start-up businesses are very focused in theme and products and go after one specific targeted audience or “niche” market. You must know that niche market, how they think, what they like and dislike and suit your site accordingly. For example, you wouldn’t blast rock music if you are catering to senior citizen clients nor would you play classical music if you selling video games and going after young men.

Another aspect of successful start-up niche companies is that they were started by people with an interest in that particular niche. Let’s face it, starting a business is very difficult and a lot of work, you had better like what your selling and doing because you are going to be spending a lot of time doing it. The most successful bike websites were started by biking enthusiasts and even more, they look like their clients!

In short, do what you know and love. If you have any questions about this blog please let me know by CLICKING HERE. If you would like to see some available niche brands at Brandings, just follow the link.

Here are some examples of Niche Market Brands available at Brandings:

Finding the Right Niche Market
By Lance Tamashiro

There are many people now trying to sell online and make a nice healthy income. The only trouble with that is most of them are trying to sell the things that others have been selling for quite a while and finding it hard to attract any buyers. The best thing that they could do is to try and target a certain audience with products that they really want. This is what is commonly referred to as Niche marketing.

The concept is that instead of trying to promote everything to everybody you are in fact targeting certain products for a certain type of person. This is a far more prudent way of selling online it is the old adage of giving the customer exactly what they want. This just means that you have to set up you website to cater for that certain kind of customer.
Here are a few ways to find that niche marketing:

Find something you like to promote and stick with it:

It is far easier to promote something that you are genuinely interested in and to sell it to other people. If you are really passionate about something the exuberance will always come shining through whenever you are telling people about the product. If they can see that you genuinely believe in this product then you will have a far better chance to sell it to them than if they know you are just trying to spin them a line.

Research where the profit is a possibility:

You can utilize the internet to find something that you are passionate about and see if it is a good seller or not. It you use the Google keyword tool that you can easily access online you can easily check this. If you do manage to find something that is selling really well and you are also interested in that particular product then the signs are good that this will be a success.

Try not to be too broad in your search if you can find something that is not as widely marketed and quite specialized then the chances are that you could be one of the first few to be marketing this certain product. This can give you a lot more potential customers than if you were trying to sell something that is already over populated with sellers.

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As always, we want to hear your stories. Do you have do you have any Niche Market triumphs or tragedies? Do you have any advice for someone starting a website, we would like to know; just post them here.

Update: If you are looking to start a business our first suggestion would be to go into something you love.  Loving something should be your niche.  You love dolls great there’s your niche or you love motorcycles, there’s your niche.  Don’t say you love driving so you are going to start selling cars or you love children so you are opening an online store that sells everything for a baby.

Keep your interest and business focused on your niche and you’ll do just great.  You can’t be everything to everyone all of the time!