An entrepreneur can’t consider a global launch without first learning what your name means in a foreign country.
Check out this great example of why you should check out what your product name means before you launch a product. Check out this funny example!
Checking your Company Name in Other Languages
We’ve talked about it in the past but we thought we would share with you a recent article that we’ve come across which has been making headlines recently.
Recently a app developer Matt Henderson released his latest creation and something really remarkable started to happen, the app was becoming an overnight sensation. This app, which we have not tried yet, allows users to chart their favorite places and drop a pin in.
The funny thing is thing, he began to realize with all the downloads there was a disproportionate amount of them are coming from Brazil. Over 25% of all the downloads were coming from Brazil.
He decided to find out why and what he found surprised him.
He found out that his app “Rego” means “butt crack” in Brazilian slang. Whatever they were doing with app it sure became really popular.
This story has a really happy ending, the app is just growing in popularity, which is translating to success and money but it could have gone another way.
Lucky for Mr. Henderson his name didn’t mean something more provocative or have a really negative meaning. It just means that you have to check what your company name, app or product means before you launch it.
Do you have any funny product or company names you want to tell us about? If so, we’d love to hear it and get a good laugh.
If you want to read more on subject check out this great article on MSN ‘s website.
To learn more about company naming just follow this link!