Brandable Domains For Sale | How to buy a Domain Name

There’s both an art and science to finding brandable domain names, harder still for available domains for sale. Today’s article will focus on the science side of it.  Include in this article are our tips and tips and even more from a guest blogger. Our guest blogger enjoys teaching about creative domain names and how you can obtain one or more for your business so, let’s go!

Brandable Domains, Which one is right for you?

If you’ve been following our blog, your are probably familiar with the layout. However, for everyone else, we’d like to lay it out for you.  To begin, we generally set the theme of the article, followed by some comments by our team.  Next, we post the story by our guest blogger.  However, and this is for everyone, we’ve added something new, updates.

Brandings has been in business for almost a decade and the industry and has changed right along with us. Keeping that in mind, we felt we had to update our articles to reflect the modern state of the industry and all the changes which took place since the piece was first published.  You’ll find our updates at the bottom of our posts.

The world behind the brandable domains for sale is often in flux. We’ve come back to this article to add some new material and thoughts on the changing industry.  One item we haven’t changed is the love we have for your thoughts, ideas and comments so you know what to do.  Let us know what you think by posting your thoughts below or reach out to our friendly staff!

Choosing a Domain Name – 10 Essential Tips to Get it Right

When choosing a domain name, there are certain rules you must follow, if you want to get the right one. It is not rocket science – some basic analysis will determine if the domain will be valuable or not. By sticking to the following 10 guidelines, you will be sure to have a head start over your competition.

1. The domain name is inherently searchable. If a commonly typed search phrase exactly matches the domain name, it will be of higher value. (This is called Organic Traffic, for example, if you are a environmentally friendly ranch, GreenRanching.com would be great.)

2. The market type. Depending on the current PPC rating, the niche or the mass market, a particular domain name may have a higher value. Free tools are available to determine the PPC rating, for example through Google.

3. The history of the domain name in terms of revenues and how long it has been registered. Old domains have this advantage over newer ones in that the search engines rank websites based on the keywords and when they find similar ones, the older ones get the preference as they are supposed to be more trusted.

If the site was registered for a long time, tools are available to find out what it contained initially. If its contents were related to the domain name, this is always an advantage. (Absolutely, older domains names generally have more sites linking into them, driving up traffic.  We do know for a fact that search engines prefer older and continually used domain names.  The longer the domain name or website has been in use the better!)

4. The domain name is a common word and is easily pronounced. (Very true however, these also tend to be much higher priced. Also, be careful if it is a really common word, you may get the wrong traffic. If you choose Cooking.com, I don’t know if you are selling cooking utensils, cooking lessons or cooking books.)

The domain name is easily memorable.

5. The domain name can be exploited to create brand recognition – although you must always be careful not to infringe copyright. (I couldn’t agree more, please see my earlier blog infringing on trademarks with your domain.)

6. The domain name is easily memorable.

7. The domain name is short. The best names are usually the shortest ones, particularly the two and three letter domains. These are getting harder to get, but if you concentrate on expired domains, there are still opportunities. (Brandings specializes in 3 and 4 letter domains name, 5 Letter Domains and 6 Letter Domains Names.)

8. For already registered domains, if there is current revenue from Affiliates/Parking etc., this will make them valuable. The higher the revenue they generate, the higher the value. (Most of Brandings’ websites have been set up with traffic driving sites or monetizing sites.)

9. Is the domain name registered with popular search engines? It is possible to find out a website’s current indexed position with a particular domain name.

10. The number of back links, i.e. links pointing to the website from other sources. This is an important factor used by the main search engines to rank websites. Finding out how many back links that the domain has currently and checking if they add value to it from the viewpoint of the search engine gives a further insight into the usefulness of the domain.

In some ways, there are no fixed rules that say this domain is better than that one. As they say, one man’s drink is another man’s poison. Having said that, if you follow the 10 rules above, you can take the guesswork out of choosing the right domain name. (ArticlesBase SC #570084)

Final Thoughts on Brandable Names and Domains:

At Brandings our motto is, your success is our success!

With our motto in mind we like to suggest some further reading about brandable domains for sale.  You can find out more on the subject from the fine folks at gist brands.  Recently they published and article called “How to Choose a Brandable (and Available) Domain and Name” and we recommend everyone to check it out.

Update – one thing that’s changed since originally writing this article, Google no longer looks at PPC sights favorably.  Much like life, Google is continually changing and morphing.  Google may or may not like and one thing this year and change it the next.  Something they’ve changed is their thinking on parking sites and Pay Per Click (PPC) sites.  Google has changed their mind so much in fact they really don’t like them anymore.

While some things change, there’s others that don’t.  We love creative or brandable domain names and so does the author.

Multi-Use Brand Names

While it’s been a number of years since this article was written, and long still since the original article, things have changes quite a bit.  You will be hard pressed to find a great company name that is short and descriptive and not registered.  Of course you can find great sites like ours and others that have the names but you are going to have to pay for it.

Finding an unregistered brandable domains for sale is becoming more and more difficult with time.  You may find that you are forced into an long domain name or a brandable.  If it isn’t clear, we love the brandables.  Other then these two items, the original author’s article still holds up.  The article still has a lot of good points for buying a domain on the secondary market.