Get the right logo for your brand name and make sure it’s right by checking it against our Logo Design Checklist. Your logo is your introduction to your target market. You logo is likely to the first your customers hear about your Vision Statement or Mission Statement and as the old adage goes, you never get a second chance at making a first impression.
Brand Name Logos – Logo Design Checklist
The Brandings team thought we would share with you what you’ll need to keep in mind when you work with a logo designer — whether that is with our design professionals at Brandings or with another design professional.
Your company logo has to instantly convey the product or service your company is offering. It needs to standout yet be immediately recognizable by the viewer sometimes from afar or moving by at a rapid speed. When we begin a project here at Brandings we assign a Client Services Manager to your project who will serve as the liaison between you and the number of professionals from the various departments throughout our organization.
Your manager will work with you to discuss the goals of your company, products and message you want to make so we can create the most powerful logo for you. Your project manager will need to get a feel for your company and what you are looking to convey with this logo. Some examples would include, if you are going for an edgier younger market, are you targeting mainly a female client or going for a more sophisticated educated market.
We’ll work with you continually refining and polishing the Logo until its perfect. We’ll make sure that we develop the perfect image with consideration on how the logo will look on all your brand touch points –stationary, pens, shirts, trucks and even billboards. We won’t rest until the image looks great at every point of customer contact.
For the complete in-depth step-by-step process for how Brandings develops custom logos just follow the link and please let me know if you have any questions or post some thoughts. To start the complete brand package process call a Brandings Client Service Team member today at 1-800-852-8900 (international callers 1-310-246-5100) or simply click here to contact our office via e-mail.
Logo Design a Quick Checklist For Business Owners
Business owners, who are thinking about a redesign of their logo, or those who are thinking about getting a new one, need to make a quick check list for quality assurance. Since you are the one spending money here to improve your brand and extend your business, then it should be you to watch for the quality of the service you are getting. Exactly what you should watch for when you are getting a logo design?
Understand the Goal
The purpose of a logo design is to establish an image of your business, brand or product in an artistic, visually pleasant and articulate way. The goal is that when presented to an audience your logo design should be able to explain your business. An excellent logo explains a business, its values, mission statement and promise of higher standards of care and quality. So when you are getting a design you need to see if it fulfills these requirements. Does you logo design fulfills its purpose?
Your logo design should have a killer look. It should be easy on eyes and beautifully done. There must be some artistic value of it. People should enjoy looking at it and it should attract them like bees on honey. But it is a very subjective thing, for example if you like things in pink it does not mean that the entire world loves everything to be pink. When considering the elements of style, please do consider the sensitivities and tastes of your targeted market. For example if you manufacture of hammers, and construction tools, you may not want to use lilies and roses on your logo
It should clearly describe your business’s message. Instead of using phrases that involve a lot of guess work it should have something smart and intelligent to describe your business. This could be an illustration, a catchy phrase or just the setting of elements on the board. An articulate message does not mean something that rhymes. It means something that delivers the message and communicates with the viewers of that particular logo design. It is not necessary to have text in your logo design, the same goal can be achieved by simply adding a relevant illustration.
One of a Kind
It should be able to stand out of the crowd of other logos in the similar industry. For example if it is a logo of a bookstore then it should look uniquely different than the logos of your competitors. However, being different here does not mean that you add a chef’s hat, a fork and a dining table in your bookstore logo. It should look like a bookstore logo but with some creative new idea. Uniqueness of a logo design ensures that your logo is added to the memory of the potential customer. If the viewer of that logo is frequent to places similar to your business then your logo design should remind the viewer about your products or services and why they should go with you.
- Claudia Winifred is a Brand Manager and also a content writer. She loves to write content for Logo Designs Companies. For more information: http://www.logoinn.com/ Article Source: http://EzineArticles.com/ Claudia Winifred
Update – we just wanted to come back to some of our older posts and update them a little. The Brandings Team still has to say that we give the same great attention to the client and we believe in all the factors that make a great logo.
Brandings believes that logos are like a first impression, you never get a second chance at making a first impression and we always want to put our best foot forward. Knowing internally what it is that you wish to convey in your logo is a great first step to achieving the end result you are looking for.
Whether you choose to do your logo design with us, internally or another company you should consider what your logo is designed to do, your logo is a visual inspiration of your Vision or your Mission Statement.