The Best Business Names

Buildia - the best business names  The Best Business Names

*Be sure to check out the bottom of the article for some updated thoughts from the Brandings team.

Bbbbbbbbbelieve it or not, the best business names begin with “B”  — well, that’s according to naming expert Susan Purcell.  Apparently Warhol’s Brillo Boxes weren’t just memorable because of their bright brilliant brushwork, but rather there bold use of “B.”  OK, enough of that!  Take a minute to think about it — how many businesses or products can you think of that start with the letter “B?”  Quite a few I’m guessing, at least six of the top 100 companies last year (2009) start with that letter and countless other products.

The article I’m bringing you this week discusses how customers find products beginning with “B” “trusty and dependable.”  Not only that but, names that begin with a plosive letter, which “B” is, tend to be more memorable, and that’s a double win!

So, don’t just take it from Brandings (ok, I realize this may look a little self-serving) but look around your local “Bath and Body Works” and see the “B’s” you find.   Oh, use your BlackBerry to email me your thoughts or comments.

As always please call a Brandings Client Service Team today at 1-800-852-8900 (international callers 1-310-246-5100) or simply click here to contact our office via e-mail: info@brandings.comClick here to return to Brandings main page: home

Here’s a sample of some of our great “B” letter brands ( we also have lots of other great non-“B” names too!)

Broker Key - Best Business NamesBase Contact - Best Business NamesBerry Bite - Best Business NameGood Earth - Best Business NameTech Company Name - Best Business Name

Business and Brand Names Beginning With the Letter ‘B’

Bold washing powder, Bounty kitchen towels, Brillo scourers, Bosch, Breville and Braun appliances, a Britax water filter and a Bodum cafetiere — so many things in the kitchen, the hub of the home, begin with the letter B.

The companies probably don’t realize it, but the letter B is very appropriate for household appliances and other goods, as in its earliest incarnation B was synonymous with ‘house.’ Our (Latin) alphabet adapted the Greek letter beta, but the ancient Greeks got the letter from the Phoenician alphabet, where it was called beth. Beth means ‘house’ in Semitic languages (Bethlehem literally means ‘house of bread’ and bethel means ‘house of God’). The Phoenician alphabet developed from Egyptian hieroglyphs and the ancient Egyptian symbol for house was a rectangle with an opening representing the door or entrance. The straight lines of three sides of the rectangle gradually softened into curves and the line depicting the door gradually split the shape into two, resulting in the capital B we know today. Much later, Roman scribes began missing off the top section of the capital B to give a lower case b.

Washing powder and other kitchen products are pretty ordinary items, and B is a pretty ordinary letter. It begins six of the top 100 brands of 2009 according to data from Interbrand (BMW, Budweiser, BlackBerry, BP, Burger King and Burberry). About six per cent of ordinary English words begin with the letter B, so it is neither over- nor under-represented in the list.

B often signifies second-rank, as in B-movie, B-road and B list, but research studies have found that consumers are more likely to see products beginning with B as trusty and dependable. B is a plosive consonant, a reference to the way it is articulated; air builds up in the mouth and is then released forcefully all at once. You cannot make the sound B last for a long time, as you can the sounds M or S (which are not plosives). Plosives are generally considered powerful sounds and in a 2003 paper in the Journal of Advertising, academics Lowrey, Shrum and Dubitsky discovered that brand names beginning with a plosive consonant were more memorable.

You will find more articles and information on choosing a winning name for your brand or business on the Winning Names site. Start reading Choosing a Winning Name for Your Business now by clicking here For Susan’s blog on names in the news go to Source:

Update – There’s not really that much to say in the update except nothing has really changed that much.  The staff here has been reading a lot of books on Phonetics and how the mouth moves when speaking and producing certain words.  The “B” sound needs a good amount of air behind the letter to get the proper sound out so it may be conceived as being more powerful.  The “B” is basically a burst of emanating from the lungs.

If you have any great business names that start with “B” let us know.  If you have any comments on this blog or any other “B”log, let us know that as well.  If you have any requests for blogs let us know that as well by posting them below.

Please also let us know if you are interested in any of the available business names starting with b.

6 comments for “The Best Business Names

  1. Tyler
    October 8, 2012 at 8:31 pm

    Cute bbbblog. Thanks for the tips.

  2. Biff Palmer
    October 16, 2012 at 1:36 pm

    Thanks for your great comment. From what our research shows is that it is not only the sound of a “b” that is appealing to the ear but motion or action of your lips and tongue that we find so appealing. Some really interesting stuff.

    Thanks again and have a look at the available Bold Business Names at Brandings and see how many use the “b” you find!

  3. Selby Thwala
    June 6, 2014 at 12:50 am

    Thank you so much for the tips am actually looking for a perfect name for my business I think this is really helping a lot. Please advise even further.

  4. June 6, 2014 at 3:34 pm

    Thanks for the comment and we’re really glad that you’re getting such use out of our site. Because we don’t know what kind of business you’re starting it will be hard for us to recommend a particular business name or even type of name really but, we can be a lot of help pointing you to great information on how to start a business, what to look for in a business name and much more.

    Here’s some articles our team has put together and we think you’re really like:

    If you’re unsure about where to even begin with naming your company, follow this link to our Company Name Generator. This Generator will pull random company names which may inspire you for a name or one might just be THE one.

    If you’re still in the early stages of starting your business we have a Branding Strategy for Start-Ups and Strategic Planning for Entrepreneurs article put together by a former Business Strategy Professor.

    The Brandings Team has put together hundreds of articles about starting a business, planning to start your business and how to name your business and we’ve put links to all of them on our articles page, we think you’ll really like it.

    We hope all this info helps and we’d love to help you further. If you don’t mind, let us know the type of business you’re starting and we can point you to the kinds of business name we feel will work well for your business. If you don’t feel comfortable doing it in this public forum, feel free to use our Contact the Brandings Team page and we can email you.

    Thanks again for reading!

  5. k.shiva
    December 1, 2015 at 10:06 pm

    i want a name to start a manufacturing hollow block brick making machine

  6. Brandings
    December 2, 2015 at 3:09 pm

    Great, well thank you for your question. I would suggest that you check out the business names for a manufacturing company, also “Brandable Manufacturing Names” which is really creative names for a manufacturing business and lastly we have a Custom Company Naming service. With our Custom Company Naming service we’ll partner with you to develop a targeted name specifically for your business.

    Please let us know if we can help you further with naming your business.

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