*Be sure to check out the bottom of the article for some updated thoughts from the Brandings team.
Bbbbbbbbbelieve it or not, the best business names begin with “B” — well, that’s according to naming expert Susan Purcell. Apparently Warhol’s Brillo Boxes weren’t just memorable because of their bright brilliant brushwork, but rather there bold use of “B.” OK, enough of that! Take a minute to think about it — how many businesses or products can you think of that start with the letter “B?” Quite a few I’m guessing, at least six of the top 100 companies last year (2009) start with that letter and countless other products.
The article I’m bringing you this week discusses how customers find products beginning with “B” “trusty and dependable.” Not only that but, names that begin with a plosive letter, which “B” is, tend to be more memorable, and that’s a double win!
So, don’t just take it from Brandings (ok, I realize this may look a little self-serving) but look around your local “Bath and Body Works” and see the “B’s” you find. Oh, use your BlackBerry to email me your thoughts or comments.
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Here’s a sample of some of our great “B” letter brands ( we also have lots of other great non-”B” names too!)
Business and Brand Names Beginning With the Letter ‘B’
Bold washing powder, Bounty kitchen towels, Brillo scourers, Bosch, Breville and Braun appliances, a Britax water filter and a Bodum cafetiere — so many things in the kitchen, the hub of the home, begin with the letter B.
The companies probably don’t realize it, but the letter B is very appropriate for household appliances and other goods, as in its earliest incarnation B was synonymous with ‘house.’ Our (Latin) alphabet adapted the Greek letter beta, but the ancient Greeks got the letter from the Phoenician alphabet, where it was called beth. Beth means ‘house’ in Semitic languages (Bethlehem literally means ‘house of bread’ and bethel means ‘house of God’). The Phoenician alphabet developed from Egyptian hieroglyphs and the ancient Egyptian symbol for house was a rectangle with an opening representing the door or entrance. The straight lines of three sides of the rectangle gradually softened into curves and the line depicting the door gradually split the shape into two, resulting in the capital B we know today. Much later, Roman scribes began missing off the top section of the capital B to give a lower case b.
Washing powder and other kitchen products are pretty ordinary items, and B is a pretty ordinary letter. It begins six of the top 100 brands of 2009 according to data from Interbrand (BMW, Budweiser, BlackBerry, BP, Burger King and Burberry). About six per cent of ordinary English words begin with the letter B, so it is neither over- nor under-represented in the list.
B often signifies second-rank, as in B-movie, B-road and B list, but research studies have found that consumers are more likely to see products beginning with B as trusty and dependable. B is a plosive consonant, a reference to the way it is articulated; air builds up in the mouth and is then released forcefully all at once. You cannot make the sound B last for a long time, as you can the sounds M or S (which are not plosives). Plosives are generally considered powerful sounds and in a 2003 paper in the Journal of Advertising, academics Lowrey, Shrum and Dubitsky discovered that brand names beginning with a plosive consonant were more memorable.
|You will find more articles and information on choosing a winning name for your brand or business on the Winning Names site. Start reading Choosing a Winning Name for Your Business now by clicking here http://www.winningnames.co.uk/businessname.php. For Susan’s blog on names in the news go to http://www.winningnames.wordpress.com.Article Source: http://EzineArticles.com/?expert=Susan_Purcell|
Update – There’s not really that much to say in the update except nothing has really changed that much. The staff here has been reading a lot of books on Phonetics and how the mouth moves when speaking and producing certain words. The “B” sound needs a good amount of air behind the letter to get the proper sound out so it may be conceived as being more powerful. The “B” is basically a burst of emanating from the lungs.
If you have any great business names that start with “B” let us know. If you have any comments on this blog or any other “B”log, let us know that as well. If you have any requests for blogs let us know that as well by posting them below.
Please also let us know if you are interested in any of the available business names starting with b.