If you’re looking to develop a new business brand name or re-brand your firm, you may have seen major naming architecture firms.  These are the fancy, expense-account breaking, flashy agencies that mega-corporations use when they need a business brand name. 

… And Outperform the Behemoths

Those “old school” naming architecture firms perform great work in the brand creation and development process. As with all successful naming projects, their work is deeply rooted in intensive internal and external research. 

You’ll also find that with those big naming firms come big prices. These firms often charge hundreds of thousands – sometime millions — of dollars for the creation of a business brand name or a product name.

If you can afford it, “old school” naming architecture firms are usually worth every dollar. Because they create world-class company brand names for their clients.  Big powerful, authoritative names like, Cigna, Intel, MetLife, 3M, Humana, Excelon, Amazon, FedEx, Costco … and the list goes on and on.

Fortune 500 Firms View Their Business Brand Name as an Investment

They spend big money, because they view their name as a central investment.  That’s just how important the right company name or product name is for growth-driven organizations. And branding consultants perform a valuable service.  They aid in guiding firms through the strategic planning, marketing and business brand name development process.

In addition, brand naming consultants, branding companies, company brand name architecture agencies are available to provide branding counsel to organizations.

But there are big problems. A glaring shortcoming in hiring an “old school” naming architecture firm is the length of time it takes to identify, secure and develop a business brand name.  Especially a company brand name that meets every strategic objective of their client.

There has simply been an acceleration in the rate of change in the marketplace. Because so many clients begin a new business or launch a new product there is a heightened need the right company brand name … and they usually need it immediately.

Help for Startups: Brandings^® Levels the Playing Field

Brandings has turned the naming architecture model upside-down to provide our clients with a fast, cost effective method in nomenclature development. Simply put, Brandings^® curates exceptional company brand names that take on the biggest global corporations.

Brandings^® has undertaken research up-front developing thousands of unique, differentiated and available brands and have listed them in our on-line catalog.  Best of all, these available company brand names are matched to a firm’s strategic objectives and modified to bring design elements in congruence with objectives.

At Brandings, we skip the fancy-presentations and big-budget meetings of “old school” naming firms. The Brandings^® approach is value-focused and comprehensive.  The result is names that pack a punch.  And we provide our clients with the outstanding business brand names in a matter of days not months.

Brandings provides Fortune 500 level services at a price that fits the budget of small and mid-size businesses.

To learn more about Naming Architecture firms check out one of latest articles.

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