Recently we came across a great article about naming a company, check out what we’ve learned and what you should know when naming your company or new product.
Company Names are Extremely Important, But You Don’t Have to Take Our Word for It
If you’ve read our blog before you’ve heard us speak about how important a business name or product name can be for a startup. This blog has been designed to share with you the importance of product and company naming. In this we always love to share with you, other great sources who echo our sentiments.
That said a few days ago Jodi Helmer wrote a great piece for Entrepreneur Magazine highlighting the 3 top points for one to consider before naming their startup, the first of which was the importance of the name itself.
“The right name differentiates a startup from its competitors, helps build the brand and sparks an emotional connection with customers.” We couldn’t have said this any better and her point being that you need to stand out when entering a marketplace and there is no better way than with your name.
Check out These Available Cool Names for a Company:
Helmer’s second great point in the article is that you name doesn’t just have to stand out within your industry but rather it has to be interesting itself. People like interesting and they’ll like saying your company name if that company is interesting.
The last point Helmer makes is that you can be overly different with your name. Fun and interesting is great but when you start getting funky with spelling that’s when things can go really wrong.
We hope you check out this great article about naming a company at Entrepreneur as we couldn’t have put it better ourselves. We highly remember that you check out Ms. Jodi Helmer’s website as well, she has amazing tips on company naming and other great ideas for entrepreneurs.
Thanks for reading and as always please let us know if you questions about company naming or even any suggestions for future blogs; let us know post it below!