A Man Ahead of His Time
The business name Kodak “was simply invented—made up from letters of the alphabet to meet our trade-mark requirements. It was short and euphonious and likely to stick in the public mind.” – Mr. George Eastman
Trade Dress
What’s the Difference Between a Trade Mark and Trade Dress
Ever wonder the difference between trade dress and a trademark? Check out this interesting description by a lawyer who will explain it all.