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Welcome to Brandings

If you’re starting a new business, launching a product, starting a blog, naming a team or you want to give your existing company a fresh new name — Brandings can help.

This blog is designed to give you great tips and ideas for naming your product, blog, company or business.  So have a look and if you have any comments feel free to post them along.

Enjoy,

The Brandings Team

Brandings Blog

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Articles

Strategy, Marketing and Branding Articles:

Brand Positioning The key to a successful brand is clear positioning. How a brand is perceived by a target market relative to the competition is vital to product and firm success. The first step in brand positioning is defining the market in which the brand will compete – specifically, identifying the relevant buyers for the goods or services offered. more…

Branding Consultants & Naming Architecture Firms There are major naming architecture firms used by large companies in branding or re-branding the company brand or an organization’s products or services. Most “old school” naming architecture firms perform great work in the brand creation and development process. As with all successful naming, their work is deeply rooted in intensive internal and external research. more…

Business & Product Name Development The development of a successful brand name is part science and part art. It is imperative that a firm conduct foundational research to comprehensively understand internal and external environmental forces. Demographic and psychographic research is undertaken to ascertain the guiding fundamentals essential for integration with the firms’ marketing mix, brand positioning and brand development. more…

Business Name Generator It’s a challenge to come up with a great name for a company, a product or a service. For growth-focused companies that are looking to expand regionally, nationally or globally finding a great, available name is difficult – more difficult than would it first appear. 192 million companies are started globally each year. more…

Characteristics of a Great Name We usually know a great name when we see and hear it. Something about the name just sounds right. Intel ®, WalMart ®, Apple ®, Snickers ®, Planters ®, Google ®, Pepsi ® .. . the list goes on and on. What makes these names great? There are some general rules etymologists follow in the name development process. more…

Company Names Identifying the right name for a new business is one of the most important decisions an entrepreneur will make. Naming architecture firms charge huge fees to help companies pick the right name – and they are usually worth every dollar. The decision is that important. What should you look for? more…

Corporate Branding Corporate brand management is the art and science of creating and maintaining a brand. At Brandings, we define brand success when a firm’s delivery system is aligned with an authentic and differentiated brand promise. Before we undertake a branding project we ask our clients the following five questions beginning with vision. more…

Design Process There are four steps in the Brandings design process. 1. Understanding Your Business; 2. Creative Process; 3. Revision Phase; and, 4. Final Design. After you’re completely satisfied with the revisions and fine-tuning and we’ve ensured that the concept meets all positioning objectives, we’ll prepare the final design. You’ll receive your design in the files and formats for multiple uses. more…

 Available Bold Names for a Business:

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Domain Names For virtually every start-up company, the corporate name and domain name are one and the same. You can’t have the name Vygen, Inc. for your corporate name and a different name (for example, VygenIntegratedSystems.com) for your domain name. When your customers go to look for you, they are going to assume your name to be Vygen.com. With rare exception every major corporation has the identical dot.com domain name … IBM.com, MicroSoft.com, Kodak.com, Ford.com, the list goes on and on. Simply put, customers have come to expect it. more…

Elements of Brand Identity & Design At its very core “brand identity” is a promise. It’s a promise made from a firm to a customer that certain things will occur. And it is a way that a company communicates characteristics of the products, services and attributes of the very company itself. A great brand name will create a link between the brand “personality” and the firm. more…

How the Brandings Process Works The business landscape changes quickly. When you have a new business or product you need a evocative name … and you usually need it immediately. We’ve turned the naming architecture model upside-down to provide our clients with a fast, cost effective method in nomenclature development. more…

Names for Pharmaceutical Firms Changes in legislation have significantly altered the marketing and advertising of pharmaceutical products. What was once a fairly stodgy, static industry has now become increasing dynamic and a new emphasis in brand name development has emerged. Unlike consumer products, most pharmaceutical products typically have three names associated with them – their chemical name, their generic name and their brand name. more…

Names for Technology Companies The naming architecture approach for technology companies is somewhat unique. Many technology names are “portmanteaus” — a word whose form and meaning are derived from a blending of two or more distinct forms. Examples include, Anatech (ANAlog TECHnology), Corel (COwpland REsearch Laboratory), eBay (Echo Bay Technology Group), LG (merger of two Korean brands, Lucky and Goldstar), MicroSoft (MICROcomputer SOFTware). more…

Selecting a “Brandable” Name So you’ve done it. You’ve found what you think is the perfect name for your new business. But there is a big difference between finding a great name and finding a great name that is both available and brandable. Entrepreneurs need to ask themselves three questions … Is the business name available? Is the dot.com domain name available? Is the name “brandable”? more…

Strategic Planning The strategic planning process begins with an examination of the internal and external forces that shape the vision, mission, goals, objectives and action plans for the firm. The success of a firm in value creation that exceeds the firm’s cost of creating it, relative to competitors, increases its competitive advantage. more…

Trademark Issues The instant your new business or product name is used in the marketplace, trademark considerations come into play. And unless you are a very small local retail store — like the corner beauty salon or dry cleaner — the selection of a great name that you can legally use is essential. more…

Value of .COM, .NET, .ORG, .US, .INFO, .ASIA Domain Names In this article we’ll demystify domain extensions and walk you through the basics. In short, the right-most label in a domain name (e.g. the .com in www.brandings.com) is referred to as its “top-level domain” (TLD). TLDs with two letters have been established for over 240 countries and external territories and are referred to as “country-code” TLDs or “ccTLDs.” (e.g. www.brandings.us) TLDs with three or more characters are referred to as “generic” TLDs, or “gTLDs” (e.g www.brandings.info). more…

learn more about brand development

Branding

how we can help develop your brandIf you’re looking to develop a new brand or re-brand you may have seen major naming architecture firms used by large companies in branding or re-branding a companies brand or an organization’s products or services.

Those “old school” naming architecture firms perform great work in the brand creation and development process. As with all successful naming, their work is deeply rooted in intensive internal and external research.

You’ll also find that with those big naming firms come big prices. These firms often charge hundreds of thousands – sometime millions — of dollars for the creation of a business name or a product name.

If you can afford it, “old school” naming architecture firms are usually worth every dollar.

That’s just how important the right company name or product name is for growth-driven organizations. And branding consultants perform a valuable service in guiding firms through the strategic planning, marketing and brand development process.

In addition, brand naming consultants, branding companies, branding consultants or naming architecture consultants are available to provide branding counsel to organizations.

One of the shortcomings a firm experiences when they hire an “old school” naming architecture firm is the length of time it takes to identify, secure and develop a name for their client.

There has simply been an acceleration in the rate of change in the marketplace. When many clients begin a new business or launch a new product they need the right name … and they usually need it immediately.

Brandings has turned the naming architecture model upside-down to provide our clients with a fast, cost effective method in nomenclature development.

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Brandings has undertaken research up-front developing thousands of unique, differentiated and available brands and have listed them in our on-line catalog. Available brands are matched to a firm’s strategic objectives and modified to bring design elements in congruence with objectives.

At Brandings, we skip the fancy-presentations and big-budget meetings of “old school” naming firms. The Brandings approach is value-focused and comprehensive. We provide our clients with outstanding names in a matter of days not months.

Brandings provides Fortune 500 level services at a price that fits the budget of small and mid-size businesses.

We are here to assist you in securing a great name. The right name for your business, product or service is just a call or click away.

Call Brandings Client Service Team today at 1-800-852-8900 (international callers 1-310-246-5100) or simply click here to contact our office via e-mail: info@brandings.com

About Domain Names

learn more about domain namesLearning More About Domain Names

The business landscape changes quickly and now when you have new business or product you need a evocative business name immediately.

With that said, the Brandings Team has turned the naming architecture model upside-down to provide our clients with a fast, cost effective method in nomenclature development.  You also can’t do anything in today’s marketplace without owning the exact match dot-com domain name. So your brand package will include that dot-com domain.

Brandings has undertaken research up-front developing thousands of unique, differentiated and available brands and match domain names. Many of these brands are inventoried in our on-line catalog. Available brands are matched to your firm’s strategic objectives and modified to bring design elements in congruence with objectives.

We skip the fancy-presentations and big-budget meetings of “old school” naming firms. The Brandings approach is value-focused and comprehensive. We provide our clients with outstanding names in a matter of days not months.

The result will be a brand that is unique, concise, evocative, visually powerful, memorable … and (most importantly) available.

Call Brandings Client Service Team today at 1-800-852-8900 (international callers 1-310-246-5100) or simply click here to contact our office via e-mail: info@brandings.com

Click here to return to Brandings main page: home

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Strategy

Understanding Your Firm’s Strategy. We’ll work with you to find the perfect brand identity that can be expressed clearly, consistently and cohesively to all your stakeholder groups and across all your brand touch points.

We understand that all brand activities emanate from the mission and strategic objectives of your organization. Firms with extensive in-house marketing operations appreciate the convenience and functionality of brand selection from Brandings on-line inventory catalog.

For other firms who are looking for Custom Company Naming, we’ll assemble a Brandings Strategy & Design Team who will work with you to gain an understanding of your current business, current business strategy, vision of the future, business proposition, the benefits your firm provides, and the key elements of your company’s competitive advantage to develop a custom company name for you.

Congruence Alignment. With an understanding of your firm’s strategy, we’ll work with you to modify the initial design concept until it meets all your positioning objectives. The result will be a brand that is unique, concise, evocative, visually powerful, memorable … and (most importantly) available.

And in today’s marketplace, you simply can’t build a growth business without owning the “dot.com.” So your brand package will include the “dot.com” domain name.

Brandings provides the catalyst for brand success – a solid foundation for building brand identity and long-term brand equity.

Click here to return to Brandings main page: home

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About

learn more about the branding brand development teamThe Brandings Difference:

Screened, Tested, Designed, Ready

At Brandings we’ve turned the traditional brand development and company naming model upside-down. We’ve created a brand inventory catalog of names that have been screened, tested, designed and ready for immediate use.

How the Brandings Brand Development process works …

Business Name Creation: Brandings linguists and etymologists love the alphabet. They savor succulent, powerful words and have developed algorithms that combine letters in unique ways. In conjunction with our strategy team, our linguistics team creates brilliant names in markets we determine to be high-growth.

Screening Your Business Names: But name creation is just the first step. Names are screened through global trademark databases to preliminarily check for “ownability.” We’ve created thousands of great names only to find out they are in use somewhere in the world. So we’ll screen out any name that is a registered trademark* or is “confusingly similar” to another brand.

Preliminary Evocation Testing: If a name passes initial screening, it is then tested to determine what feelings or emotions evoked. We want to learn what select consumers feel about the name, the emotion that the name evokes, if there are pronunciation or other issues. Our research team employs focus groups, surveys, depth interviews, and/or other quantitative and qualitative research methodologies to get a better understanding of each name.

Dot.Com Domain Name Procurement. After screening and testing we work to obtain the .com domain name. The .com TLD (top level domain) is far-and-away the global leader. Quite simply, for our clients, a great name is of little use unless they have the .com domain. We’ll work aggressively to obtain the domain name – often at considerable cost.

Preliminary Logo and Brand Design: Next, our strategy and design team professionals work to develop a preliminary design for the name – a key element of brand identity. Experts in marketing, design and consumer psychology our team explores the interaction of color, symbolism, imagery, balance, evocation and other design elements. The team works to create an initial design concept for use in its likely market application. This design is merely a preliminary concept. Once a client selects a name, the design will be altered to bring the design in congruence with the firms’ specific strategic objectives –sometimes there are minor modifications, other times quite radical design changes.

Brand Testing. The name and design concept are then tested again in an effort to ascertain the overall evocation of the name.

Only names that have undergone the screening, testing and design process are included in our inventory catalog. We’ll work with you to find the perfect brand identity that can be expressed clearly, consistently and cohesively to all your stakeholder groups and across all your brand touchpoints.

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Additional Services:

Brandings offers a full range of advanced services to assist your firm in conducting quantitative and qualitative research, articulating and implementing strategy, registering and incorporation activities, creating and managing the brand experience, managing assets, and creating a unique interactive experience. Talk to your Brandings Strategy & Design Team about theses additional services …

  • Quantitative and Qualitative Research Services
  • Strategic Business Planning Services
  • Trademark Registration Services
  • State Incorporation Packages
  • Interactive Experience — Web Design & Hosting Packages

Get started now. Call Brandings today. 1-310-246-5100    1-800-852-8900

our brand development services

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