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Cool Company Naming Tips

Our experts share insights on naming, branding and starting a new venture.

Tip: A Quality Domain Name is an Investment. Just like stocks, bonds, real estate and precious metals, premium domain names are an investment. As is true with all investments, youíll want to choose wisely. Look for the characteristics in a name that will stand the test of time.

Trap: Many Cheap Domain Names are Cheap for a Reason. Thereís a big difference between a cheap domain name and a discounted domain name. Itís nearly impossible to build a sustainable business around a cheap domain name. The marketplace is flooded with low quality domain names Ė all essentially worthless. Your key to success is to find a high quality domain at a discounted price. Now thatís a value!

Tip: Name vs. Brand. Your company name is the centerpiece of the brand youíll be building. The right name coupled with your logo and other visual elements together with the goods/services you produce, serve to distinguish your company from your competitors.

Trap: Make Sure Your Name is Really Available. A common mistake that entrepreneurs make is choosing a name that they canít use. Trademark issues, corporate registrations, global competition and the finite number of dot-com domain names available make the process more challenging than ever. Be sure that you check availability of your name choice before you launch your start-up. Learn More About Available Names

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Start Up Questionnaire
Start-Up Questionnaire

10-Point Start-Up Guide

To get your new business started right, our new venture experts have developed a quick 10 question guide and worksheet for entrepreneurs.

1. Do you have the right name for your start-up?     [ ] Yes [ ] No

Your name should support your company's unique strategic positioning objectives and create a lasting, self-sustaining engagement with your target market. Find the right name for your start-up. Company Name Search Tips

2. Have you secured the .com domain name?     [ ] Yes [ ] No

In business today you must own the .com domain name. Your customers will expect it. All names in Brandings inventory include the .com domain name. Learn More Domains

3. Do you have an active website?     [ ] Yes [ ] No

Itís a fact of modern commerce. Every company needs an active web presence Ė even a small mom-and-pop business. Your audience will expect to find your business on the Internet. So you'll need a clean, content-rich and easy-to-navigate website. Website Development

4. Do you have a host for your website?     [ ] Yes [ ] No

Every website needs to be hosted on a server. For a simple website, the hosting cost is only a few dollars a month. Ask the Brandings.com team about discount website hosting that fits your needs. Ask the Client Help Team

5. Has the company name been trademark screened?     [ ] Yes [ ] No

Be sure you can legally use your name. Brandings trademark services can screen your name selections through national and global databases. Learn About Trademark Issues

6. Have you decided on the legal form of ownership for your business?     [ ] Yes [ ] No

It is critical to decide on the right legal structure for your business at the onset of your venture. Options include sole proprietorships, partnerships, corporations, limited liability corporations (LLC). Need help deciding? Ask the Client Help Team

7. Have you created a strong visual brand identity for your start-up?     [ ] Yes [ ] No

You need a "public face" for your start-up. Create a robust consumer brand experience by incorporating logotype, tagline, icon, color palette, and other design elements. The Brandings Design Team can help build a visual brand identity that meets your strategic objectives. Custom Logo Design

8. Have you secured all licenses and permits?     [ ] Yes [ ] No

Make certain you are in compliance with all local, state and federal regulations and have all the necessary licenses and permits. Brandings can help. Ask Brandings

9. Do you have clear and consistent brand identity?     [ ] Yes [ ] No

Your start-up should have a razor-sharp identity that differentiates your company from others in the marketplace. Your brand identity distinguishes your company in the mind of you audience.  Learn More About Brand Positioning

10. Do you have a business plan for your start-up?     [ ] Yes [ ] No

Successful start-ups begin with a practical, step-by-step guide. Develop a plan for all the functional areas of your start up. We've put together a list of questions to get you started.  Business Plan Template

Get Started Now.

To search for the right name for your business click here

Whatever your new business needs, we are here to help. Call Brandings Client Help Team today at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or simply click here to contact our office via e-mail: info@brandings.com

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