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Cool Company Naming Tips

Our experts share insights on naming, branding and starting a new venture.

Tip: Consider a Bold Name Choice for Your Tech Company. Good name choices youíre your technology or professional service business encapsulate the vision of your firm in a single word. Look to names that convey innovation, cutting-edge, intelligence or your companyís bold approach to meeting customer needs and wants.

Trap: Avoid Names That Try Too Hard. Puns usually fall short as good company names. You want a name thatís clever Ė but not too clever. There is a fine line between engaging your audience and trying too hard. What you may think is witty may well turn off potential customers.

Tip: Check the History of Your Domain Name. You donít want to build your company on a domain that has been flagged by search engines for abuse, fraud or other unseemly activity. The previous domain history can linger in cyberspace for some time and may affect the search results for your new business. The solution is easy. Just enter the domain name into the top search engines -- Bing.com, Google.com, Ask.com, DuckDuckGo.com -- to learn of any negative history.

Trap: Avoid Including Too Many Members on Your Name Decision Team. Itís important to have a few key individuals on your name selection team to give insight and perspective on your naming options. But a word of caution! While itís great to solicit input from a myriad of stakeholders, resist the temptation to include every stakeholder onto the final decision team. Innovative names are bound to rub some member the wrong way. So with a large decision team, you are likely to end up with a lackluster, boring name choice that offended no one -- but also excited no one.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Start Up Questionnaire
Start-Up Questionnaire

10-Point Start-Up Guide

To get your new business started right, our new venture experts have developed a quick 10 question guide and worksheet for entrepreneurs.

1. Do you have the right name for your start-up?     [ ] Yes [ ] No

Your name should support your company's unique strategic positioning objectives and create a lasting, self-sustaining engagement with your target market. Find the right name for your start-up. Company Name Search Tips

2. Have you secured the .com domain name?     [ ] Yes [ ] No

In business today you must own the .com domain name. Your customers will expect it. All names in Brandings inventory include the .com domain name. Learn More Domains

3. Do you have an active website?     [ ] Yes [ ] No

Itís a fact of modern commerce. Every company needs an active web presence Ė even a small mom-and-pop business. Your audience will expect to find your business on the Internet. So you'll need a clean, content-rich and easy-to-navigate website. Website Development

4. Do you have a host for your website?     [ ] Yes [ ] No

Every website needs to be hosted on a server. For a simple website, the hosting cost is only a few dollars a month. Ask the Brandings.com team about discount website hosting that fits your needs. Ask the Client Help Team

5. Has the company name been trademark screened?     [ ] Yes [ ] No

Be sure you can legally use your name. Brandings trademark services can screen your name selections through national and global databases. Learn About Trademark Issues

6. Have you decided on the legal form of ownership for your business?     [ ] Yes [ ] No

It is critical to decide on the right legal structure for your business at the onset of your venture. Options include sole proprietorships, partnerships, corporations, limited liability corporations (LLC). Need help deciding? Ask the Client Help Team

7. Have you created a strong visual brand identity for your start-up?     [ ] Yes [ ] No

You need a "public face" for your start-up. Create a robust consumer brand experience by incorporating logotype, tagline, icon, color palette, and other design elements. The Brandings Design Team can help build a visual brand identity that meets your strategic objectives. Custom Logo Design

8. Have you secured all licenses and permits?     [ ] Yes [ ] No

Make certain you are in compliance with all local, state and federal regulations and have all the necessary licenses and permits. Brandings can help. Ask Brandings

9. Do you have clear and consistent brand identity?     [ ] Yes [ ] No

Your start-up should have a razor-sharp identity that differentiates your company from others in the marketplace. Your brand identity distinguishes your company in the mind of you audience.  Learn More About Brand Positioning

10. Do you have a business plan for your start-up?     [ ] Yes [ ] No

Successful start-ups begin with a practical, step-by-step guide. Develop a plan for all the functional areas of your start up. We've put together a list of questions to get you started.  Business Plan Template

Get Started Now.

To search for the right name for your business click here

Whatever your new business needs, we are here to help. Call Brandings Client Help Team today at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or simply click here to contact our office via e-mail: info@brandings.com

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