A great company starts with a great brand. Brandings provides on-target brands, clearly differentiated and designed to stand out in a crowded marketplace. Growth driven company’s look to Brandings as an economical platform in their business development process. We’re here for ...
New Enterprises and Start-Ups
Firms Seeking to Launch a New Product or Service
Companies Looking to Strengthen their Brand Identities
If you’re a venture capital firm, entrepreneur, pharmaceutical, tech start-up, retail business, internet company, biotech firm ... or other enterprise positioned for growth, look to Brandings for integrated brand solutions.
When You Need A Powerful Name … Now.
The business landscape changes quickly. When you have a new business or product you need a evocative name … and you usually need it immediately. We’ve turned the naming architecture model upside-down to provide our clients with a fast, cost effective method in nomenclature development.
Brandings has undertaken research up-front developing thousands of unique, differentiated and available brands. Many of these brands are inventoried in our on-line catalog. Available brands are matched to your firm’s strategic objectives and modified to bring design elements in congruence with objectives.
We skip the fancy-presentations and big-budget meetings of "old school" naming firms. The Brandings approach is value-focused and comprehensive. We provide our clients with outstanding names in a matter of days not months. We’ve simplified the process to three steps:
Step 1. Comprehensive Research. We’ve done our homework on each brand. Brandings has undertaken the time-consuming first step of identifying, analyzing, developing and screening thousands of business names, product names and service names with application in targeted, high growth industries.
Through Brandings proprietary naming architecture and research activities we’ve developed a brand inventory catalog consisting of names that are …
Unique & Differentiated
Linguistically Evocative
Visually Powerful
Positioned for Growth
Acquired With .COM Domain Name
Trademark Screened Through National and Global Databases
Immediately Available
All names in our catalog are researched, analyzed, screened and ready for use.* Our Brandings Strategy & Design team has developed a Comprehensive Brand Evaluation Report (CBER) for every brand in our inventory catalog. This extensive report includes:
Design Development Analysis: Shape, imagery, color palettes, typography selection, taglines, modifying copy, and other design elements.
Etymology Analysis: Linguistic assessment, symbolism, language and cultural assessment.
Extensive Evocation Assessment: Comprehensive brand attribute charateristics and personality
International Classifications of Goods and Services: Preliminary evaluation assessing the classification of the goods and services available for use.
Domain Name Evaluation: Detailed domain evaluation.
Screening Through Trademark Databases: U.S. Federal, U.S. State, Canada, Mexico, Brazil, Austria, Benelux, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Monaco, Norway, Poland, Portugal, Slovak Republic, Slovenia, Spain, Sweden, Switzerland, United Kingdom, Community Trademarks, Australia, China, Japan, South Korea, All International (IR) trademarks
Screening Through Industrial Databases: CN - Finland, CN - Norway, SSCN - Spain, CN - Sweden, SN - Finland, SN – Sweden
Screening Through Domain Name Databases: .aero, .biz, .cat, .com, .coop, .edu, .gov, .info, .mobi, .name, .net, .org, .travel, .us
Screening Through Pharma In-Use Databases: Canada, Mexico, United States, Argentina, Brazil, Central America, Chile, Colombia, Dominican Republic, Ecuador, Peru, Puerto Rico, Uruguay, Venezuela, Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Luxemburg, Netherlands, Norway, Poland, Portugal, Slovak Republic, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom, Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand, Egypt, Guinea, Israel, Morocco, Saudi Arabia, South Africa, Tunisia
This Comprehensive Brand Evaluation Report (CBER) is provided to clients as part of the Brandings Client Brand Package.
Step 2. Understanding Your Firm’s Strategy. We’ll work with you to find the perfect brand identity that can be expressed clearly, consistently and cohesively to all your stakeholder groups and across all your brand touchpoints.
We understand that all brand activities emanate from the mission and strategic objectives of your organization. Firms with extensive in-house marketing operations appreciate the convenience and functionality of brand selection from Brandings on-line inventory catalog. For other firms, we’ll assemble a Brandings Strategy & Design Team who will work with you to gain an understanding of your current business, current business strategy, vision of the future, business proposition, the benefits your firm provides, and the key elements of your company’s competitive advantage.
Step 3. Congruence Alignment. With an understanding of your firm’s strategy, we’ll work with you to modify the initial design concept until it meets all your positioning objectives. The result will be a brand that is unique, concise, evocative, visually powerful, memorable … and (most importantly) available.
And in today’s marketplace, you simply can’t build a growth business without owning the “dot.com.” So your brand package will include the “dot.com” domain name.
Brandings provides the catalyst for brand success – a solid foundation for building brand identity and long-term brand equity.
Your Client Brand Package Includes:
Initial strategic planning consultation. Positioning statement articulating the firm’s vision of the future, business proposition, the benefits provided, and key elements of competitive advantage.
Brandings Comprehensive Evaluation Report (CBER). This report includes: Trademark Screening (Preliminary)*; TTAB Information, Mark Screening, Mark Ownership; Text Records With Images; Thorough Design Development Analysis; Complete Etymology Analysis; Extensive Evocation Assessment.
All brand development costs.
Access to proprietary Brandings Naming Architecture (BNA) comprehensive nomenclature development methodology.
Notarized “Certificate of Transfer” of all intellectual property and ownership rights for global use.
All domain registration fees for one year from date of purchase.
Design modifications and revisions.
Design transfer for electronic download and CD containing design provided in both gray scale and full color in multiple formats (eps, jpg, gif, psd, bmp, and ai).
Additional Services:
Brandings offers a full range of advanced services to assist your firm in conducting quantitative and qualitative research, articulating and implementing strategy, registering and incorporation activities, creating and managing the brand experience, managing assets, and creating a unique interactive experience. Talk to your Brandings Strategy & Design Team about theses additional services ...
Quantitative and Qualitative Research Services
Strategic Business Planning Services
Trademark Registration Services
State Incorporation Packages
Interactive Experience -- Web Design & Hosting Packages
We are here to assist you in securing a great name. The right name for your business, product or service is just a call or click away.
Call Brandings Client Service Team today at 1-800-852-8900 (international callers 1-310-246-5100) or simply click here to contact our office via e-mail: info@brandings.com
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Strategy, Marketing and Branding Articles:
Brand Positioning
Branding Consultants & Naming Architecture Firms
Business & Product Name Development
Business Name Generator
Characteristics of a Great Name
Company Names
Corporate Branding
Design Process
Domain Names
Elements of Brand Identity & Design
How the Brandings Process Works
Names for Pharmaceutical Firms
Names for Technology Companies
Sample CBER
Selecting a "Brandable" Name
Sell Your Business
Sell Your Domain Portfolio
Strategic Planning
Trademark Issues
Turnkey Brand Packages
Value of .COM, .NET, .ORG, .US, .INFO, .ASIA
Why Name Length Matters
* Brandings makes no representation as to the suitability of a brand name with application in a particular industry or market or for use in a category of good or service articulated in the International Classification of Goods & Services. Clients and prospective clients are strongly encouraged to seek counsel to determine suitability and all trademark registration related matters.
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