Virtually every great company has started with a name that is unique, short and memorable … Google®, Amazon®, Walmart®, Oracle®, the list goes on. At Brandings, we create powerful names for small and mid-size firms that stand out in a crowded marketplace – names that have been trademark screened, tested, designed, and ready immediately.

Premier Naming Solutions for Growth-Driven Firms

There are big-budget, “old school” naming architecture firms that do a great job in developing company and product names for blue chip companies. It’s a challenge for smaller firms to create spectacular names that can be owned, branded and trademarked.

And while Brandings client list includes “Fortune 500” firms, our passion is providing world-class attention to well capitalized small and mid-size organizations.

The Brandings Difference: Screened, Tested, Designed, Ready

At Brandings we’ve turned the traditional naming model upside-down. We’ve created a brand inventory catalog of names that have been screened, tested, designed and ready for immediate use. Here is how the Brandings process works …

Name Creation. Brandings linguists and etymologists love the alphabet. They savor succulent, powerful words and have developed algorithms that combine letters in unique ways. In conjunction with our strategy team, our linguistics team creates brilliant names in markets we determine to be high-growth.

Screening. But name creation is just the first step. Names are screened through global trademark databases to preliminarily check for “ownability.” We’ve created thousands of great names only to find out they are in use somewhere in the world. So we’ll screen out any name that is a registered trademark* or is “confusingly similar” to another brand.

Preliminary Evocation Testing. If a name passes initial screening, it is then tested to determine what feelings or emotions evoked. We want to learn what select consumers feel about the name, the emotion that the name evokes, if there are pronunciation or other issues. Our research team employs focus groups, surveys, depth interviews, and/or other quantitative and qualitative research methodologies to get a better understanding of each name.

.com Procurement. After screening and testing we work to obtain the .com domain name. The .com TLD (top level domain) is far-and-away the global leader. Quite simply, for our clients, a great name is of little use unless they have the .com domain. We’ll work aggressively to obtain the domain name – often at considerable cost.

Preliminary Design. Next, our strategy and design team professionals work to develop a preliminary design for the name – a key element of brand identity. Experts in marketing, design and consumer psychology our team explores the interaction of color, symbolism, imagery, balance, evocation and other design elements. The team works to create an initial design concept for use in its likely market application. This design is merely a preliminary concept. Once a client selects a name, the design will be altered to bring the design in congruence with the firms’ specific strategic objectives --sometimes there are minor modifications, other times quite radical design changes.

Brand Testing. The name and design concept are then tested again in an effort to ascertain the overall evocation of the name.

Only names that have undergone the screening, testing and design process are included in our inventory catalog. We’ll work with you to find the perfect brand identity that can be expressed clearly, consistently and cohesively to all your stakeholder groups and across all your brand touchpoints.

Strategy Obsession

All brand activities emanate from the mission and strategic objectives of your organization. Firms with extensive in-house marketing operations appreciate the convenience and functionality of brand selection from Brandings on-line inventory catalog. For other firms, we’ll assemble a Brandings Strategy & Design Team who will work with you to gain an understanding of your current business, current business strategy, vision of the future, business proposition, the benefits your firm provides, and the key elements of your company’s competitive advantage.

With an understanding of your firm’s strategy, we’ll work with you to modify the initial design concept until it meets all your positioning objectives.

Optional Validation Research

At the conclusion of the design and modifcation process, the client may contract with Brandings to perform additional research. Ongoing, systematic. validation quantitative and qualitative research design programs are available to ensure the firm continues to meet strategic and positioning objectives.

Value, Savings, Efficiency

Brandings provides “big-league” naming at “little league” prices. At Brandings we provide the in-depth research, screening and development that you would find at the best naming architecture firms – at a fraction of the cost. The Brandings Advantage …

Global Trademark Screening

Each name has been screened through the following databases:

And we’ll provide you with a comprehensive report identifying key elements for name use.* You’ll have a great name for your business or product in a matter of days not months.

Additional Services:

Brandings offers a full range of advanced services to assist your firm in conducting quantitative and qualitative research, articulating and implementing strategy, registering and incorporation activities, creating and managing the brand experience, managing assets, and creating a unique interactive experience. Talk to your Brandings Strategy & Design Team about theses additional services ...

Get started now. Call Brandings today. 1-310-246-5100    1-800-852-8900

* Brandings makes no representation as to the suitability of a brand name with application in a particular industry or market or for use in a category of good or service articulated in the International Classification of Goods & Services. Clients and prospective clients are strongly encouraged to seek counsel to determine suitability and all trademark registration related matters.