Short Company Names - 5 Letter Company Names - 6 Letter Domain Names

If you stop and think about great business names -- the really successful names -- you’ll likely find some key similarities. Virtually every successful name is short in length, memorable and creates a certain feeling when you hear it.

Just take a look at some of the recent company names that we have developed:

In this brief article our naming experts share what to look for in a successful company name -- and what to avoid.

What to Look For in a Business Name

What makes these names great? There are some general rules etymologists follow in the name development process ...

In almost all cases, a successful business name, product name or service name is short in length – usually fewer than 11 characters. 5 letter names, 6 letter names and 7 letter names are wat we like to call a very "sweet spot." As a general rule, the longer the name the greater the propensity for confusion or misspelling. And because all growth-driven firms must have an active web presence, a typo or misspelling in a name could send customers to a competitor’s site.

That’s why at Brandings 99% of our names have fewer than 11 characters. And if a name is over 11 characters – there better be a very good reason. Here’s an example of when we broke the rule. We developed the name ShopFloodInsurance.com. It is longer than 11 characters – but it is razor sharp in clarity and builds significant generic traffic on-line.

A good name is easy to spell – and frankly, short names are easier for your customer to get the spelling right. Ideally there should only be one way to spell a name. The more alternatives there are in the spelling of a name, the more likely a firm is to lose or confuse customers. In addition, strong brand names should be in English and contain all ASCII characters. Remember -- a great company name is short and powerful.

Finally, the name should roll off the tongue and have a pleasing sound and texture. Great names are also easy to pronounce. Check these out:

What to Avoid When Naming a Company

You’ll want to avoid geographical names (for example, PokipsieTransportationServices.com) and generic personal names (for example, JennifersDesignStudio.com) These names are generally less memorable, they unnecessarily increase the length of the business name and they make it difficult to expand beyond a local area.

Think long term. You don’t want to restrict future product or service lines. You’ll want to select a name that is broad enough to include the potential future vision of the firm (tough to do if you have Pokipsie in the name!)

Finally, one of the biggest challenges of naming architecture firms is creating a great name only to find it in use somewhere around the world. At Brandings all names have been “prescreened” and are available immediately. In some cases there may be limitations as to the suitability of a brand name with application in a particular industry or market or for use in a category of good or service articulated in the International Classification of Goods & Services.

Find a Short and Powerful Business Name - Get Started Now

Acquiring the prefect company name has never been easier. Two easy ways to search:

1. Search CATEGORY. You can search names by category and subcategory. Check-out the category list in the column to the left. (Note that categories have more specific subcategories.) Just select a category or subcategory and browse!

1. Search by NAME. Find company names that contain a keyword (or partial word) important in your business. Use the Search by NAME function -- located at the top of this page. Simply enter any word or word fragment ... then click “GO!”

Whatever your new business needs, we are here to help. Call Brandings Client Service Team today at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or simply click here to contact our office via e-mail: info@brandings.com

Click here to return to Brandings.com main page: How to Name a Business

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