Short Company Names - 5 Letter Company Names - 6 Letter Domain Names
If you stop and think about great business names -- the really successful names -- you’ll likely find some key similarities. Virtually every successful name is short in length, memorable and creates a certain feeling when you hear it.
Just take a look at some of the recent company names that we have developed:
In this brief article our naming experts share what to look for in a successful company name -- and what to avoid.
What to Look For in a Business Name
What makes these names great? There are some general rules etymologists follow in the name development process ...
In almost all cases, a successful business name, product name or service name is short in length – usually fewer than 11 characters. 5 letter names, 6 letter names and 7 letter names are wat we like to call a very "sweet spot." As a general rule, the longer the name the greater the propensity for confusion or misspelling. And because all growth-driven firms must have an active web presence, a typo or misspelling in a name could send customers to a competitor’s site.
That’s why at Brandings 99% of our names have fewer than 11 characters. And if a name is over 11 characters – there better be a very good reason. Here’s an example of when we broke the rule. We developed the name ShopFloodInsurance.com. It is longer than 11 characters – but it is razor sharp in clarity and builds significant generic traffic on-line.
A good name is easy to spell – and frankly, short names are easier for your customer to get the spelling right. Ideally there should only be one way to spell a name. The more alternatives there are in the spelling of a name, the more likely a firm is to lose or confuse customers. In addition, strong brand names should be in English and contain all ASCII characters. Remember -- a great company name is short and powerful.
Finally, the name should roll off the tongue and have a pleasing sound and texture. Great names are also easy to pronounce. Check these out:
What to Avoid When Naming a Company
You’ll want to avoid geographical names (for example, PokipsieTransportationServices.com) and generic personal names (for example, JennifersDesignStudio.com) These names are generally less memorable, they unnecessarily increase the length of the business name and they make it difficult to expand beyond a local area.
Think long term. You don’t want to restrict future product or service lines. You’ll want to select a name that is broad enough to include the potential future vision of the firm (tough to do if you have Pokipsie in the name!)
Finally, one of the biggest challenges of naming architecture firms is creating a great name only to find it in use somewhere around the world. At Brandings all names have been “prescreened” and are available immediately. In some cases there may be limitations as to the suitability of a brand name with application in a particular industry or market or for use in a category of good or service articulated in the International Classification of Goods & Services.
Find a Short and Powerful Business Name - Get Started Now
Acquiring the prefect company name has never been easier. Two easy ways to search:
1. Search CATEGORY. You can search names by category and subcategory. Check-out the category list in the column to the left. (Note that categories have more specific subcategories.) Just select a category or subcategory and browse!
1. Search by NAME. Find company names that contain a keyword (or partial word) important in your business. Use the Search by NAME function -- located at the top of this page. Simply enter any word or word fragment ... then click “GO!”
Whatever your new business needs, we are here to help. Call Brandings Client Service Team today at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or simply click here to contact our office via e-mail: email@example.com
Click here to return to Brandings.com main page: How to Name a Business
Recent Related Articles and Postings:
Company Naming Get the expert inside-scoop on company naming, business naming and corporate name development and the value of a short name with few characters. In this article you’ll learn the fundamentals of business naming and you’ll get insights on the custom naming and consulting services at Brandings. Company Naming
How to Name a Company Our experts share details on how to name a company. Find out how you can name your business with great tools at Brandings.com. How to Name a Company
Business Name Development In this posting we’ll discuss the underpinnings of business name development. Choosing the wrong business name can derail your start-up from day one. Our naming experts will share the common mistakes that small business owners make and will discuss the importance of company name length. We will provide you with tips and suggestions for selecting the perfect name for your new venture. Business Name Development
Company Name Generator It’s a challenge to come up with a great company name. For companies that are looking to expand regionally, nationally or globally creating a great name that’s actually available has become increasingly more difficult. We’ll show you how to find a short and powerful company name with the Brandings Business Name Generator to find the perfect name for your business. Brand Name Generator
Short & Brandable Company Names So you’ve done it. You’ve found what you think is the perfect name for your new business. But there is a big difference between finding a great name and finding a great name that is both available and brandable. Entrepreneurs need to ask themselves three questions … Is the business name available? Is the dot.com domain name available? Is the name “brandable”? Brandable Names