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Cool Company Naming Tips

Our experts share insights on naming, branding and starting a new venture.

Tip: Choose a Name With Energy. You want a name for your company that clearly defines your brand, that creates interest ... and sells your good or services. Keep this in mind when making your final business name selection.

Trap: Don’t Be Shortsighted. Too many entrepreneurs myopically focus on the launch of their business and rush to pick a name that's just "ok." You’re building a going concern for long term sustainability. Think 5, 10, even 20 years into the future. Your company name shouldn’t just meet your positioning objectives for today, but should keep growth options open in the future.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Creative Business Names
creative business names

Creative Business Names

In this posting the Brandings team shares their insights on how to develop a creative business name – for free.

If you’re looking for a creative business name, we’ve developed five simple rules that will make the finding the right creative name for your business a snap. Just take a look at some of these creative company names developed by Brandings:

creative business name examples

5 Simple Rules in Creative Business Naming

Rule #1: Break the Mold. Make a list of all the company names in your industry. Get copies of their logos and company slogans. Now when you select your company name, steer clear from anything resembling these names. Be creative and consider bold, fresh company names that are wildly divergent from your competitors. If the industry is dominated with logos of a particular color or style, try something different.

Rule #2: Have Fun. Add some fun and whimsy to your naming process. Stay away from descriptive names and consider coined names – names that are brainstormed and invented. Consider logo designs that are professional yet playful.

Rule #3: Keep it Simple. Great creative names are short in length. You want your name to be easy to remember and easy to spell. So stay away from unusual spellings or odd letter choices. The easier a name is to spell and pronounce, the easier it will be for your customers to remember.

Rule #4: Don’t Get Too Cute. Keep in mind that your company name should convey creativity – not saccharine cuteness. Stay clear of names that try too hard – like the new Vietnamese restaurant that just opened up across the street from our office – “9021pho.” And cross off all puns from your list. Sure “Curl Up & Dye” may seem like a cute name for a hair salon the first time you hear it, but the name gets old quickly and may dissuade potential customers from considering your company.

Rule #5: Make Sure the Dot.com Domain is Available. The dot.com extension is the domain choice for business. A great, creative name is of little use if you don’t own the dot.com domain name. Don’t settle for .org, .net or a country code extension. You simply must own the dot.com domain name.

Here are a few more examples of creative company names:

examples of creative business names

Creative Company Naming Specialists

Our naming experts and etymologists love the alphabet. They're obsessed with research, testing and screening in their effort to generate creative business names.

To help jump-start your search for the perfect creative business name we've put many of our premier brand packages on sale with savings up to 50%. So if you’re looking for a great creative company name, a crisp business logo, and a fresh internet domain name -- there has never been a better time to act.

Search for the Perfect Creative Name Now

You can find thousands of pre-developed company names in Brandings.com creative company name database. Just click on this link to search for the perfect name.

Whatever your new business needs, we are here to help. Call Brandings Client Service Team today at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or simply click here to contact our office via e-mail: info@brandings.com

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