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Cool Company Naming Tips

Our experts share insights on naming, branding and starting a new venture.

Tip: Choose a Name With Energy. You want a name for your company that clearly defines your brand, that creates interest ... and sells your good or services. Keep this in mind when making your final business name selection.

Trap: Don’t Be Shortsighted. Too many entrepreneurs myopically focus on the launch of their business and rush to pick a name that's just "ok." You’re building a going concern for long term sustainability. Think 5, 10, even 20 years into the future. Your company name shouldn’t just meet your positioning objectives for today, but should keep growth options open in the future.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

Contact Brandings Customer Service 1-800-852-8900 Brandings.com Blog


Free "Mix-and-Match" Logo Design & Custom Logo Design Services

Your Logo is an Important Part of Your Company Identity

Each business name package includes a logo design at no additional cost. Our designers have created an initial logo concept for each company name. The design is displayed in our on-line catalog.

If the logo displayed doesn’t work for your business you can work with our design team "mixing-and-matching" typefont, colors and image to create a new logo -- for free. You have the option to pick design elements from any of our 10,000 on-line logo examples to create a fresh logo as unique as your company.

Here is an example of how the logo redesign process works. Let’s say you are developing a global transportation company. After a search of our on-line catalog you identified the company name "GeoBus.com" as a perfect fit. You love the company name, but you want a logo with a bolder global appeal than the current image. Our design team can redesign the logo from its original form to your company-specific final design.

Take a look at the logo examples in our on-line catalog and tell our design team the typefont, color(s) and images you like. For example, you might like the typestyle from ChileLime.com, the colors from DrugValues.com and the graphic image from Vyings.com.

You can also choose any of the typefonts in our Typefont Guide and color(s) from our Color Guide.

A graphic image is not a required component of a logo. Many great logos only use typefont. Google, Canon and Facebook are hugely successful “typefont only” logos.

You can also let us know if you want to use upper case or lower case letters, if you want to include “.com” in the logo and how you would like the elements arranged.

From this input our design team will redesign the logo and provide you with five design options for your review. These five "mix-and-match" design options are included as part of your brand name package.

Simply choose your favorite design from the five choices and we will have final artwork prepared and electronically delivered to you. If you would like more than five design options to review -- no problem. For just $95 our design team will prepare an additional round of 10 fresh logo designs to choose from.

If you like one of our designs as it’s currently displayed, just let us know and we’ll rush you final artwork in all the files and formats you’ll need for web, print and vector applications.

Custom Logo Design Services

If you already have a company name and are in need of a logo design or you would like our design team to create a custom image not available in our on-line catalog -- we are here to help. For a flat fee of $595 (USD) our design team will work with you to develop a highly-custom logo and brand identity that can be expressed clearly, consistently and cohesively to all your stakeholder groups and across all your brand touchpoints.

Our Custom Logo Design Service is perfect for clients requiring unlimited revisions or project requirements that extend beyond the “mix-and-match” redesign options included with the brand package.

We know precisely what it takes to design a powerful custom logo. Our process is highly collaborative – your input ensures that we get everything just right. There are four steps that we’ll follow:

Step 1: Understanding Your Business. As with a great name, we recognize that a great logo design emanates from your company’s mission, goals, objectives and positioning -- relative to your competitors and external market forces.

We will assign a personal project manager to coordinate all elements of your project. The project manager will put together a design team of 3 to 5 of our best in-house designers and will oversee all aspects of your project – from start to finish.

We will ask you to complete our Brandings Logo Design Questionnaire. This input will help our design team gain an understanding of your current business, business strategy, vision of the future, business proposition, the benefits your firm provides, and the key elements of your company’s competitive advantage.

We want to gain a solid understanding of your company goals and objectives. We’ll want to know the salient attitudes, values and preferences of your target consumer. We’ll also want to know key demographic and psychographic characteristics, if the design will be used in print, online, signs or other materials, any elements that you would like to see included in your logo design, images or concepts you do not want to see as part of the design, and much more.

Step 2: Initial Design Concept. Within three business days after we receive your Logo Design Questionnaire, our designers will get to work.

We will develop preliminary concept designs based on your input, our preliminary research and our internal brainstorming discussions. We will sketch hundreds of concepts and will present you with between 10 and 20 of our very best. We will ask for your input on the concepts to get a sense of what you like and dislike. And we’ll develop additional concepts until you find one that you absolutely love.

The key elements of a great logo design include the color palette, the typefont and an image or graphic element. When creating your logo concept our design team will …

  • Use a typefont that is in harmony with the style of the graphic image.
  • Avoid color overload – some of the most successful logo designs consist of only one or two colors.
  • Consider the weight of design, placement of images and objects.
  • Keep the design visually balanced with contrasting and similar objects.
  • Concepts:

    Step 3: Design Revision. After an overall concept has been selected, the design team will modify the design by fine-tuning size, typestyle, color, layout and other design elements. Sometimes this step only takes one round of revisions, others times it can many more. Our designers will continue perfecting your logo until you are completely satisfied.

    Revisions

    Step 4: Final Design. After you’re 100% satisfied with the revisions and fine-tuning -- and we’ve ensured that the concept meets all positioning objectives -- we’ll prepare the final design. You’ll receive your design in the files and formats for web, print and vector use.

    Final Design

    Our contract logo design service is available for a flat fee of $595. There are no additional fees or charges. A great logo for your business, product or service is just a call or click away.

    With Brandings Custom Logo Design Service you will receive ...

  • Personal Project Manager – to coordinate your project from start to finish.
  • 5 Top Designers – more designers means greater artistic diversity.
  • Unlimited Typefont, Color & Image Choices – for the perfect logo.
  • 50 Design Concept Sketches & 20+ Revised Design Concepts - based on your preferences.
  • Unlimited Design Revisions – fine-tuning to get your logo just right.
  • Express Transfer of Artwork in Multiple File Formats – you’ll get final artwork for web, print & vector applications.
  • Three Business Day Turnaround – you’ll have the first round of design concepts within three business days.
  • Order Your Custom Logo Design

    Custom Company Logos

    Call Brandings Client Service Team today at 1-800-852-8900 (international callers 1-310-246-5100) or simply click here to contact our office via e-mail: info@brandings.com

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