You love House Hunters International and Selling New York. You’ve got your license and you’re going to start your own real estate company and make your fortune; great! Now, what to call it?
Over the last few blogs we’ve been speaking about industry specific company naming; this blog will be no exception. Today we’ll be discussing names for a real estate company and the unique industry specific challenges to naming a real estate company.
First, buying a home can be very stressful and many people, as I heard, there is a lot of hand holding, particularly for first time buyers and even some therapy. I bring this up because you’re going to want a name that says longevity and stability. People want to know that they can trust your real estate company and that you’re going to be there from start to finish.
One difference between naming a real estate company and other industries is a region specific name can work quite well. California Realtors or Real Estate of New York will work just fine if you’re a small company or one person who focuses on a certain area.
Most real estate agents specialize in one area anyhow and it instills confidence in potential clients that you know the area they’re interested in and everyone likes to go with their “local” business. Now if you’re a multinational company or looking to broaden your real estate company a more general name will work; perhaps something like Ace Brokerage or Featured buy.
People have asked us about creative names for a real estate company, to answer quickly, we love them. In fact we have quite a few in our inventory. For instance we developed Fairway Dream for real estate developers around and on a golf course, Buy A Loft for exactly that, a real estate agent who specializes in lofts; perfect for New York or other large cities with loft spaces.
Other tips for naming a turn key real estate company can be have personality. We’ve developed Awesome Fit, Broker Key, Domainacy, Estate Oaks (sounds classy doesn’t it?) and Hey Rent. With all of them you know what we do and it says something about us.
As always have a comment about this our any other blog, have any creative real estate names or tips for naming a real estate company, let us know post it below!