Changes in legislation have significantly altered the marketing and advertising of pharmaceutical products. What was once a fairly stodgy, static industry has now become increasing dynamic and a new emphasis in brand name development has emerged.
Unlike consumer products, most pharmaceutical products typically have three names associated with them – their chemical name, their generic name and their brand name. For example, in the United States, the brand name “Excedrin” has the generic name “aspirin” and the chemical name “acetylsalicylic acid.”
There is significant opportunity for pharmaceutical firms to apply traditional brand development practice to pharmaceutical products. With direct-to-consumer targeting possibilities, pharmaceutical companies can establish significant brand equity and market share domination.
The process of developing chemical, generic names and ultimately a brand name for a pharmaceutical product is extremely complicated. The process involves a multitude of agencies across continents including — the United States Adopted Names Council which assigns a US Adopted Name (USAN), the International Non-proprietary Name Committee of the World Health Organization which assigns an International Non-proprietary Name (INN), the United States Food and Drug Administration and the United States Patent and Trademark Office. Brandings strongly advises securing a patent and trademark attorney — specializing in pharmaceutical products – to guide your firm through the labyrinth of applications and processes.
Brandings can help when it comes to selecting a brand name for a pharmaceutical product. The more distinctive and unique a pharmaceutical product name is, the easier it is to protect the name from use by others. Names can be categorized on a sliding scale of uniqueness. The most distinctive are invented names, followed by arbitrary names, evocative names, literal names and finally generic names that have no legal protection.
For a complete list of the Brandings pharmaceutical catalog click here. Click HereWe are here to assist you in securing a great pharmaceutical name. The right name for your business, product or service is just a call or click away.Call Brandings Client Service Team today at 1-800-852-8900 (international callers 1-310-246-5100) or simply click here to contact our office via e-mail: info@brandings.comClick here to return to Brandings main page: home