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Cool Company Naming Tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Harmonize Your Company Name With Your Strategic Objectives. Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

Tip: Keep an Eye on Your Naming “Signal.” A great name will signal a message to your visitor. The signal could be that you’re a cool company, an innovative firm, a cutting-edge enterprise or a trusted leader in your industry. Look to root elements in a name that signal your core strategic message.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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How to Find a Great Company Name -- Free Report
a great name

The Secret to Finding a Really Great Company -- Free Report!

We all know a great company name when we see it and when we hear it. That delicious, perfect sounding name that just rolls off your tongue. Something about the company name just sounds right. Look at these examples ... Netflix ®, Nest ®, Apple ®, Tesla ®, GoPro ®, Google ®, eBay ®.

It's true -- world-class companies start with world-class names. Fortune 500 companies have teams of brand professionals to help them develop the perfect identity.

Now Brandings provides start-ups with the branding expertise that levels the playing field with big league corporations. We know how tough it is to start a new business. You want to start with every advantage ... and that all begins with a powerful company name.

The naming experts at Brandings share their insights on how to name a company and what to look for when choosing a new company name.

We'll share the "must-know" factors that make a company name great and will provide a free name evaluation tool that will help you select the perfect name.

How To Name Your Company


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