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Cool Company Naming Tips

Our experts share insights on naming, branding and starting a new venture.

Tip: Consider a Bold Name Choice for Your Tech Company. Good name choices you’re your technology or professional service business encapsulate the vision of your firm in a single word. Look to names that convey innovation, cutting-edge, intelligence or your company’s bold approach to meeting customer needs and wants.

Trap: Avoid Names That Try Too Hard. Puns usually fall short as good company names. You want a name that’s clever – but not too clever. There is a fine line between engaging your audience and trying too hard. What you may think is witty may well turn off potential customers.

Tip: Check the History of Your Domain Name. You don’t want to build your company on a domain that has been flagged by search engines for abuse, fraud or other unseemly activity. The previous domain history can linger in cyberspace for some time and may affect the search results for your new business. The solution is easy. Just enter the domain name into the top search engines -- Bing.com, Google.com, Ask.com, DuckDuckGo.com -- to learn of any negative history.

Trap: Avoid Including Too Many Members on Your Name Decision Team. It’s important to have a few key individuals on your name selection team to give insight and perspective on your naming options. But a word of caution! While it’s great to solicit input from a myriad of stakeholders, resist the temptation to include every stakeholder onto the final decision team. Innovative names are bound to rub some member the wrong way. So with a large decision team, you are likely to end up with a lackluster, boring name choice that offended no one -- but also excited no one.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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How to Find a Great Company Name -- Free Report
a great name

The Secret to Finding a Really Great Company -- Free Report!

We all know a great company name when we see it and when we hear it. That delicious, perfect sounding name that just rolls off your tongue. Something about the company name just sounds right. Look at these examples ... Netflix ®, Nest ®, Apple ®, Tesla ®, GoPro ®, Google ®, eBay ®.

It's true -- world-class companies start with world-class names. Fortune 500 companies have teams of brand professionals to help them develop the perfect identity.

Now Brandings provides start-ups with the branding expertise that levels the playing field with big league corporations. We know how tough it is to start a new business. You want to start with every advantage ... and that all begins with a powerful company name.

The naming experts at Brandings share their insights on how to name a company and what to look for when choosing a new company name.

We'll share the "must-know" factors that make a company name great and will provide a free name evaluation tool that will help you select the perfect name.

How To Name Your Company


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