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Our experts share insights on naming, branding and starting a new venture.

Tip: Choose a Name With Energy. You want a name for your company that clearly defines your brand, that creates interest ... and sells your good or services. Keep this in mind when making your final business name selection.

Trap: Don’t Be Shortsighted. Too many entrepreneurs myopically focus on the launch of their business and rush to pick a name that's just "ok." You’re building a going concern for long term sustainability. Think 5, 10, even 20 years into the future. Your company name shouldn’t just meet your positioning objectives for today, but should keep growth options open in the future.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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How to Name Your Company -- Free Report

How to Name Your Company -- Free Report!

We all know a great company name when we see it and when we hear it. That delicious, perfect sounding name that just rolls off your tongue. Something about the company name just sounds right. Look at these examples ... Intel ®, Walmart ®, Apple ®, Snickers ®, Planters ®, Google ®, Pepsi ®.

It's true -- world-class companies start with world-class names. Fortune 500 companies have teams of brand professionals to help them develop the perfect identity.

Now Brandings provides start-ups with the branding expertise that levels the playing field with big league corporations. We know how tough it is to start a new business. You want to start with every advantage ... and that all begins with a powerful company name.

The naming experts at Brandings share their insights on how to name a company and what to look for when choosing a new company name.

We'll share the "must-know" factors that make a company name great and will provide a free name evaluation tool that will help you select the perfect name.