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Cool Company Naming Tips

Our experts share insights on naming, branding and starting a new venture.

Tip: Keep a List of Company Names That Catch Your Eye. Every time you come across a name that catches your attention, write it down. Include names from any marketplace – not just your industry. Once you’ve compiled your list, look for themes and commonalities. You\'ll want a name that is as cool (or cooler!) than the names on your list.

Trap: Avoid Names With Unusual Spellings. Your website and internet presence need to be considered when naming your company. Difficult or oddly spelled names will increase the probability of a typo or misdirection when prospects look for your company online.

Tip: Pick a Logo That Fits. Your logo design is an important part of your corporate identity. All company names in the Brandings.com catalog come with an editable logo design. Our graphics team can change the color, font, image or layout so that your logo design perfectly fits your company personality.

Trap: Don’t Overlook Brandable Names. Some entrepreneurs exclude names that don’t have a direct relation to their business or describe the product offerings of their company. A brandable name transcends description and can evoke a quality that is at the core of your company or convey a feeling that well positions your firm in the mind of your audience. Find a Brandable Name

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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How to Name Your Company -- Free Report
a great name

How to Name Your Company -- Free Report!

We all know a great company name when we see it and when we hear it. That delicious, perfect sounding name that just rolls off your tongue. Something about the company name just sounds right. Look at these examples ... Intel ®, Walmart ®, Apple ®, Snickers ®, Planters ®, Google ®, Pepsi ®.

It's true -- world-class companies start with world-class names. Fortune 500 companies have teams of brand professionals to help them develop the perfect identity.

Now Brandings provides start-ups with the branding expertise that levels the playing field with big league corporations. We know how tough it is to start a new business. You want to start with every advantage ... and that all begins with a powerful company name.

The naming experts at Brandings share their insights on how to name a company and what to look for when choosing a new company name.

We'll share the "must-know" factors that make a company name great and will provide a free name evaluation tool that will help you select the perfect name.

How To Name Your Company


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